Alkemy X has expanded its directorial roster with the additions of Robert Boocheck and Jordan Fein. Boocheck, who was most recently repped by Honor Society, launched his film career working for director Sam Raimi and has since shot campaigns for such brands as Google, State Farm, Toyota, and Ray-Ban, as well as the recent comedic “Sometimes, Naked Is Better” spots for Wonderful Pistachios. His music videos credits include clips for seminal punk and indie bands, such as Bad Religion and Death Cab For Cutie.
Fein, previously repped by Hone Production, has helmed campaigns for Squarespace, Range Rover, Verizon, and Adobe. Before that, he was with 1stAveMachine, where his “Highway Robbery” spot for Volvo was awarded three Cannes Lions and a One Show Award in 2016.