Before joining Alma Mater, Apley spent 11 years leading the creative operations of Imaginary Forces’s Los Angeles office. During his time there, he oversaw a wide range of critically-acclaimed and award-winning work, including global commercial campaigns, branding and strategy, feature film and entertainment marketing, original series and branded content. Notable clients include: Dolby, Facebook, Google, Marvel, and Amazon, as well as multiple agencies, networks, and studios.
Applying his love of design, typography and visual storytelling, Koff began his career at Imaginary Forces in 2004. Working with clients such as IBM, Yoplait, Oral-B and Tropicana, he developed a sharp eye for animation and design over the years. In 2014, he launched boutique creative studio Shuttlecraft, working with such brands as Olay, Kraft, and Hershey’s.