ArtClass & ESPN CreativeWorks Capture Neighborly Dysfunction In State Farm’s ESPN Campaign

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Boban Marjanović of the Dallas Mavericks in “Car Wash”

Bicoastal production company ArtClass and ESPN CreativeWorks collaborated on the production of “ESPN: The Neighborhood Presented by State Farm.” The series of co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN.

The broadcast spots are the latest installments of the episodic-style campaign, which humorously riffs on reality TV with a cast of superstar athletes and ESPN network personalities playing the role of dysfunctional neighbors. The social spots for “The Neighborhood” campaign feature the same recurring cast: “Caroling” is set to the tune of awkward holiday singing; “Draft Day” is a nostalgic nod to ‘80s sitcom show opens; and “Confessions” is a montage of reality TV-style confessionals.

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