Laundry Partners With JWT Atlanta On Powerful “Moments of Impact” Digital Series For Marine Corps Recruiting Command

Priya PR Animation, News

Design-driven animation & production company Laundry recently partnered with J. Walter Thompson Atlanta to provide animation for “Battles Won: Moments of Impact,” a digital series for Marine Corps Recruiting Command. The shorts will also be shared via their social channels and YouTube channel. Featuring the real stories of three Marines, the “A Fight to Win” short films in the series …

Creative Director & Live-Action Director Reza Rasoli Joins Laundry

Priya PR Animation, Design, Fine Arts, News, People News, Production

Animation and production company Laundry has added Reza Rasoli as creative director and live-action director. Rasoli has previously been repped at companies including Pet Gorilla, Brand New School and Blind, and has collaborated with clients such as Google, IBM, HBO, Vans, Virgin America, and GE. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region. Rasoli was …

Laundry Creates Vibrant Title Sequence & Branding For Graphika Manila

Priya PR Animation, Conferences, Design, Events, News

Laundry was recently commissioned by Graphika Manila to create the title sequence and branding for its 13th annual event. Managing Director James Sweigert also presented at the Philippines-based creativity conference. Led by Laundry Partner/Executive Creative Director PJ Richardson, the concept behind the event poster, T-shirt design, and title sequence was inspired by the infinite loop of the creative process. The …

Deutsch Launches Animated PSAs For “me too” Movement

Priya PR Animation, Design, News

The “me too” Movement, founded by Tarana Burke in 2006, has teamed up with Deutsch and a number of supporting agencies and production companies, including Steelhead, Hornet, Elastic, Psyop, and We Are Royale, to put the focus back on the survivors of sexual assault by offering them a platform to tell their stories. The spots feature powerful testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous …

Alkemy X Welcomes Directors Robert Boocheck & Jordan Fein

Priya PR Animation, Filmmaking, News, People News, Production, VFX

Alkemy X has expanded its directorial roster with the additions of Robert Boocheck and Jordan Fein. Boocheck, who was most recently repped by Honor Society, launched his film career working for director Sam Raimi and has since shot campaigns for such brands as Google, State Farm, Toyota, and Ray-Ban, as well as the recent comedic “Sometimes, Naked Is Better” spots for Wonderful Pistachios. …

Gorgeous CG Spot for History’s “Mountain Men” from Roger

Priya PR Animation, Entertainment, VFX

Production & design studio Roger and the CG crew at Lunar Animation in the UK recently produced a CG promo for History’s “Mountain Men.” “Nature’s Thread” tells the story of how, when living in nature, everything is connected. The team created 3D handcrafted characters and environments made entirely of threaded materials, from yarn, cotton, and burlap. This is the latest …

Alkemy X’s Haunting “The Plastic Ocean” PSA for Sea Shepherd

Priya PR Animation, News

International non-profit marine conservation organization Sea Shepherd recently launched an awareness campaign to bring attention to the overwhelming plastic pollution of the ocean. Directed by Alkemy X‘s Geoff Bailey, “Stop The Plastic Ocean” is a fully CG-animated and heart-wrenching depiction of how plastic debris traumatically affects our marine wildlife, revealing that every year more than 1 million animals die from these man-made …

Roger Turns History’s Stars Into Superheroes

Priya PR Animation, Entertainment, Network Branding, News

Los Angeles-based creative agency Roger has had a long and creatively productive relationship with A+E Network’s History. Their most recent work together shows off the fruit of that partnership via the “Unite” brand spot, which uses specific animation to create a tone and feel around History’s special set of reality characters. Check out PromaxBDA’s podcast interview with Creative Director Dane …

Trollbäck+Company Creates Animated Film for MGM Resorts’ “Universal Love” Album

Priya PR Animation, Design, News

“Universal Love,” six new love songs by Bob Dylan, St. Vincent, Kesha and others, push past pop’s typical gender conventions and reimagine classic wedding songs for the LGBTQ community. Created in partnership with McCann for MGM Resorts, Trollbäck+Company created this animated film for the album: The campaign received attention in The NY Times, Rolling Stone, and Ad Age, among many others.