Laundry Animates a KILZ Love Story About Paint and Primer

Priya PR Animation, Design, News

Design, animation and production studio Laundry recently animated a photoreal CG spot for KILZ® primer. The new campaign via ad agency Arcana Academy encourages younger do-it-yourselfers, particularly older Millennial or “Xennial” consumers, to use primer before they paint.  Set to REO Speedwagon’s early ‘80s hit, “Keep on Loving You,” the 30-second spot plays in the style of a romance film …

Laundry Partners With Liz Laine Reps For Midwest Representation

Priya PR Animation, Business, Design, News, Production

Design, animation and production studio Laundry has joined forces with Liz Laine Reps for Midwest commercial representation. Launched in 2005 by Partners/Executive Creative Directors PJ Richardson and Anthony Liu, Laundry is a Los Angeles- and San Francisco-based design, animation and live-action studio specializing in commercials, film, and digital content. Read more about their partnership in Reel 360, Production Hub, and …

Laundry Creates Retro Animations for TCM Guest Programming with Julie Andrews

Priya PR Animation, Design, Entertainment, News

Design, animation & production company Laundry recently collaborated with Turner Classic Movies (TCM) on animations for an interstitial program with actress Julie Andrews, who reflects on her Hollywood years and speaks about her new book, “Home Work: A Memoir of My Hollywood Years.” Several of Andrews’ most notable films, “Thoroughly Modern Millie,” “Victor/Victoria,” and “The Americanization of Emily,” as well …

Special Olympics Athletes Design Original Logo for 2022 Special Olympics USA Games

Priya PR Animation, Design, News

Laundry recently partnered with Publicis Seattle to share the story of the 2022 Special Olympics USA Games logo, which was inspired by the designs of nine Special Olympics athletes. The creative process was captured in a mini-documentary by Academy Award-winning filmmaker Rayka Zehtabchi. Laundry contributed its design and animation talents to the animated logo reveal at the end of the piece. Working …

We Are Royale Creates Animated AR Mural for Artolution

Priya PR Animation, Apps, Fine Arts, News

We Are Royale recently partnered with community-based public art organization Artolution to create an animated AR mural featuring the artwork of 15 refugee children and teens from Central America. The project provided an educational and therapeutic experience for the children, who are clients of KIND (Kids in Need of Defense), a non-profit that provides pro-bono legal services to unaccompanied immigrant …

Roger & Big Machine Merge Into Single Creative Studio

Priya PR Animation, Branded Content, Business, Design, Entertainment, Filmmaking, Network Branding, News, People News, Production, VFX

Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Find Yours: And Company’s Mesmerizing 360 Brand Campaign for WEBTOON

Priya PR Animation, Apps, Brand Strategy, Entertainment, Mobile, News, Production, VFX

Creative agency And Company has created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast, directed by Matt Hoffman of HB Films, with visual effects provided by Electric …

Laundry Welcomes Monica Reimold As Executive Producer

Priya PR Animation, Business, Design, News, People News, Production

Design-driven animation & production company Laundry has hired Monica Reimold as Executive Producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. Most recently, she was Executive Producer at creative design studio Ranger & Fox, where she …

Laundry Partners With JWT Atlanta On Powerful “Moments of Impact” Digital Series For Marine Corps Recruiting Command

Priya PR Animation, News

Design-driven animation & production company Laundry recently partnered with J. Walter Thompson Atlanta to provide animation for “Battles Won: Moments of Impact,” a digital series for Marine Corps Recruiting Command. The shorts will also be shared via their social channels and YouTube channel. Featuring the real stories of three Marines, the “A Fight to Win” short films in the series …