Laundry Creates Vibrant Title Sequence & Branding For Graphika Manila

Priya PR Animation, Conferences, Design, Events, News

Laundry was recently commissioned by Graphika Manila to create the title sequence and branding for its 13th annual event. Managing Director James Sweigert also presented at the Philippines-based creativity conference. Led by Laundry Partner/Executive Creative Director PJ Richardson, the concept behind the event poster, T-shirt design, and title sequence was inspired by the infinite loop of the creative process. The …

Deutsch Launches Animated PSAs For “me too” Movement

Priya PR Animation, Design, News

The “me too” Movement, founded by Tarana Burke in 2006, has teamed up with Deutsch and a number of supporting agencies and production companies, including Steelhead, Hornet, Elastic, Psyop, and We Are Royale, to put the focus back on the survivors of sexual assault by offering them a platform to tell their stories. The spots feature powerful testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous …

Alkemy X Welcomes Directors Robert Boocheck & Jordan Fein

Priya PR Animation, Filmmaking, News, People News, Production, VFX

Alkemy X has expanded its directorial roster with the additions of Robert Boocheck and Jordan Fein. Boocheck, who was most recently repped by Honor Society, launched his film career working for director Sam Raimi and has since shot campaigns for such brands as Google, State Farm, Toyota, and Ray-Ban, as well as the recent comedic “Sometimes, Naked Is Better” spots for Wonderful Pistachios. …

Gorgeous CG Spot for History’s “Mountain Men” from Roger

Priya PR Animation, Entertainment, VFX

Production & design studio Roger and the CG crew at Lunar Animation in the UK recently produced a CG promo for History’s “Mountain Men.” “Nature’s Thread” tells the story of how, when living in nature, everything is connected. The team created 3D handcrafted characters and environments made entirely of threaded materials, from yarn, cotton, and burlap. This is the latest …

Alkemy X’s Haunting “The Plastic Ocean” PSA for Sea Shepherd

Priya PR Animation, News

International non-profit marine conservation organization Sea Shepherd recently launched an awareness campaign to bring attention to the overwhelming plastic pollution of the ocean. Directed by Alkemy X‘s Geoff Bailey, “Stop The Plastic Ocean” is a fully CG-animated and heart-wrenching depiction of how plastic debris traumatically affects our marine wildlife, revealing that every year more than 1 million animals die from these man-made …

Roger Turns History’s Stars Into Superheroes

Priya PR Animation, Entertainment, Network Branding, News

Los Angeles-based creative agency Roger has had a long and creatively productive relationship with A+E Network’s History. Their most recent work together shows off the fruit of that partnership via the “Unite” brand spot, which uses specific animation to create a tone and feel around History’s special set of reality characters. Check out PromaxBDA’s podcast interview with Creative Director Dane …

Trollbäck+Company Creates Animated Film for MGM Resorts’ “Universal Love” Album

Priya PR Animation, Design, News

“Universal Love,” six new love songs by Bob Dylan, St. Vincent, Kesha and others, push past pop’s typical gender conventions and reimagine classic wedding songs for the LGBTQ community. Created in partnership with McCann for MGM Resorts, Trollbäck+Company created this animated film for the album: The campaign received attention in The NY Times, Rolling Stone, and Ad Age, among many others.

Laundry Launches San Francisco Office Led by Managing Director Michael Bennett

Priya PR Animation, Design, News, People News

Design & animation studio Laundry has opened a new location in San Francisco, which will be led by industry veteran Michael Bennett as San Francisco Managing Director. He will work closely with Los Angeles Managing Director James Sweigert to ensure seamless integration of talent and capabilities between both offices. Bennett’s hiring reunites him with Laundry, where he spent five years …

We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …

Laundry Signs Reber Covington for West Coast Commercial Representation

Priya PR Animation, Branded Content, Business, Design, News, People News, Production, VFX

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. Co-founded by Brooke Covington and Rebecca Reber, the Reber Covington team is rounded out by Andrea Uzcategui-Levy, who brings experience in both the Los Angeles and San Francisco markets, where the firm has its two offices. During its time in business, Reber Covington has built …