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Trollbäck+Company Creates 2017 AICP Show Opening Titles

Priya PR Animation, Brand Strategy, Business, Conferences, Design, Entertainment, Filmmaking, Motion Graphics, Music, News, VFX, Visual Identities

Trollbäck+Company recently created the 2017 AICP Show Opening Titles, which debuted on June 7th at The Museum of Modern Art (MoMA) in New York City. The animated piece unveiled the new AICP logo — its first in 45 years — which was designed by Brian Collins. Led by Trollbäck+Company Creative Director Brian Bowman, the sequence takes the audience on a …

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Nickelodeon Launches All-New On-Air Brand Refresh

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, Postproduction, Production

Nickelodeon, the number-one kids’ network with the top-rated kids’ shows on all TV, is pairing this year’s fun-filled slime-fest, the 2017 Kids’ Choice Awards, with the debut of an all-new brand refresh of its on-air and online look and feel—one that reflects the play, surprise and imagination in kids’ lives and delivers on the net’s mission to help make the …

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Freeform’s Rebrand Lives Up to Its New Name

Priya PR Brand Strategy, Design, Network Branding

Before ABC Family became Freeform, they already had been working closely with creative agency Loyalkaspar in the early stages of the rebrand, when it was just freshening up the existing brand and not yet entirely convinced it was going to switch to a new name. The NYC and LA-based agency has been working with ABC Family on the evolution since …

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Oishii Creative’s Kate Canada Obregon Talks Dynamic Sports Branding

Priya PR Brand Strategy, Sports

Oishii Creative’s chief strategy officer and co-founder Kate Canada Obregon has been on a winning streak with her take on sports marketing and event advertising this season. She wrote about what businesses can can learn from big-budget TV ads like the Super Bowl for Vox Creative, Why Helen Mirren Shined at the Super Bowl for Momentology and what marketers can learn about …

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Roger’s Drew Neujahr Talks Rebrands

Priya PR Brand Strategy, Network Branding

Roger’s Director of Business Development, Drew Neujahr, had the pleasure of contributing a guest column to postPerspective of five tips for embracing a rebrand. The L.A.-based mixed-media production studio specializing in motion design and animation recently completed the rebrand of TV Land and the launch of Canada’s Family Jr. network, so he has plenty of branding insight to share. Read the full story …

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Oishii Creative Designs Vibrant On-Air Package For Sprout Brand Refresh

Priya PR Animation, Brand Strategy, Motion Graphics, Music Video

Creative solutions company Oishii Creative recently contributed to the brand refresh of preschool television network Sprout, whose new brand identity is highlighted by the tagline, “Free to Grow,” with a vibrant on-air look that combines live-action and motion graphics. Oishii Creative produced more than 60 promotional elements for the network refresh, including live-action spots, lower thirds, bumpers, IDs, end pages, transitions …