INPHANTRY Recon: Best Brand Experiences & Activations at Art Basel

Priya PR Activations, Brand Strategy, Experience Design, News

INPHANTRY’s New Business Strategist Mikey Centrella recently shared his thoughts on the best brand experiences and activations at Art Basel and Miami Art Week 2018. Says Centrella: “Overwhelming as it were, I set out to discover which brands were making the biggest impact in the spirit of celebrating art and creativity with consumers at Art Basel. Some brands, such as …

Alkemy X Welcomes Quietman and Creative Director Megan Oepen Into The Fold

Priya PR Brand Strategy, Design, Entertainment, News, People News

Creative content company Alkemy X has significantly ramped up its creative ranks through two major moves. First, Alkemy X has entered into a joint venture with multidisciplinary studio Quietman. In addition, Alkemy X has brought on director/creative director Megan Oepen. The Quietman deal will see founder/creative director Johnnie Semerad moving the operations of his company into Alkemy X, where both …

Left Field Labs Adds ECD Yann Caloghiris & EVP of Business Development Ken Rivera

Priya PR Brand Strategy, Business, Design, Experience Design, News, People News, Technology

Digital agency Left Field Labs has added Yann Caloghiris as Executive Creative Director and Ken Rivera as Executive Vice President of Business Development. Most recently, Caloghiris was Digital Creative Director at global experiential agency Imagination, where he created digital content and experiences for Ford Motor Company and led research in customer emotional recognition, used for automotive product development and behavioral …

We Are Royale’s Brien Holman on the “New” Golden Age of Advertising

Priya PR Brand Strategy, News, People News, UI/UX

We Are Royale Partner/ECD Brien Holman recently penned this article on “Why Social Content is Paving the Way for a ‘New’ Golden Age of Advertising” for Little Black Book. In the in-depth piece, Brien highlights why building strategies with a social-first priority fosters a better relationship between consumers and the brands they follow.     Here are some 5 Quick …

We Are Royale Hires Executive Producer Rhys Demery

Priya PR Brand Strategy, Business, News, People News

Creative & digital agency We Are Royale (Royale) has hired Executive Producer Rhys Demery, who brings nearly 15 years of experience within brand, entertainment, and sports marketing. He’s worked with such clients as Intel, Jeep, Nike, Sony, Ubisoft, and EA Sports, and such traditional and OTT networks as NBC, FX, Hulu, and Amazon. Most recently, Demery was Executive Producer at Big …

Trollbäck+Company Rebrands “NFL GameDay” With An Eye Toward Social & Mobile Audiences

Priya PR Animation, Apps, Brand Strategy, Design, Interactive, Mobile, Motion Graphics, Network Branding, News, Social Media, Visual Identities

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship “NFL GameDay” franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially …

Heidi Netzley Joins We Are Royale as Director of Business Development

Priya PR Brand Strategy, Business, Entertainment, News, People News

Creative agency We Are Royale has hired Heidi Netzley as director of business development, where she’ll help the agency evolve its business development process, nurture existing client relationships, and cultivate its direct-to-brand vertical. Netzley’s enthusiasm, combined with her entertainment and network experience, makes her a perfect fit for the company—especially as brand and entertainment clients increasingly look to the agency …

Trollbäck+Company’s Comprehensive Rebrand of Oxygen Media to a Crime Network

Priya PR Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, Promos, Social Media, VFX, Visual Identities

Trollbäck+Company rebranded and repositioned the Oxygen network from a women-centric entertainment channel to a premiere destination for true crime. To view a montage of the work, please visit: http://www.vimeo.com/227149331 Intrigued? You can read more about the rebrand in this exclusive from The Hollywood Reporter. Brand New and STASH also covered the work.

Laundry Names James Sweigert as Managing Director

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, People News, Postproduction, Production, Promos, VFX, Visual Identities

Animation & design studio Laundry is excited to welcome James Sweigert as Managing Director. Sweigert, who brings extensive experience in marketing, brand strategy, design, and TV and film production, will spearhead business development at Laundry. Sweigert arrives at Laundry following a tenure as Executive Producer of TV & Streaming at mOcean. Other previous positions include Executive Producer/Partner at Nathaniel James, …