Heidi Netzley Joins We Are Royale as Director of Business Development

Priya PR Brand Strategy, Business, Entertainment, News, People News

Creative agency We Are Royale has hired Heidi Netzley as director of business development, where she’ll help the agency evolve its business development process, nurture existing client relationships, and cultivate its direct-to-brand vertical. Netzley’s enthusiasm, combined with her entertainment and network experience, makes her a perfect fit for the company—especially as brand and entertainment clients increasingly look to the agency …

Trollbäck+Company’s Comprehensive Rebrand of Oxygen Media to a Crime Network

Priya PR Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, Promos, Social Media, VFX, Visual Identities

Trollbäck+Company rebranded and repositioned the Oxygen network from a women-centric entertainment channel to a premiere destination for true crime. To view a montage of the work, please visit: http://www.vimeo.com/227149331 Intrigued? You can read more about the rebrand in this exclusive from The Hollywood Reporter. Brand New and STASH also covered the work.

Laundry Names James Sweigert as Managing Director

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, People News, Postproduction, Production, Promos, VFX, Visual Identities

Animation & design studio Laundry is excited to welcome James Sweigert as Managing Director. Sweigert, who brings extensive experience in marketing, brand strategy, design, and TV and film production, will spearhead business development at Laundry. Sweigert arrives at Laundry following a tenure as Executive Producer of TV & Streaming at mOcean. Other previous positions include Executive Producer/Partner at Nathaniel James, …

Trollbäck+Company Creates 2017 AICP Show Opening Titles

Priya PR Animation, Brand Strategy, Business, Conferences, Design, Entertainment, Filmmaking, Motion Graphics, Music, News, VFX, Visual Identities

Trollbäck+Company recently created the 2017 AICP Show Opening Titles, which debuted on June 7th at The Museum of Modern Art (MoMA) in New York City. The animated piece unveiled the new AICP logo — its first in 45 years — which was designed by Brian Collins. Led by Trollbäck+Company Creative Director Brian Bowman, the sequence takes the audience on a …

Nickelodeon Launches All-New On-Air Brand Refresh

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, Postproduction, Production

Nickelodeon, the number-one kids’ network with the top-rated kids’ shows on all TV, is pairing this year’s fun-filled slime-fest, the 2017 Kids’ Choice Awards, with the debut of an all-new brand refresh of its on-air and online look and feel—one that reflects the play, surprise and imagination in kids’ lives and delivers on the net’s mission to help make the …

Freeform’s Rebrand Lives Up to Its New Name

Priya PR Brand Strategy, Design, Network Branding

Before ABC Family became Freeform, they already had been working closely with creative agency Loyalkaspar in the early stages of the rebrand, when it was just freshening up the existing brand and not yet entirely convinced it was going to switch to a new name. The NYC and LA-based agency has been working with ABC Family on the evolution since …

Oishii Creative’s Kate Canada Obregon Talks Dynamic Sports Branding

Priya PR Brand Strategy, Sports

Oishii Creative’s chief strategy officer and co-founder Kate Canada Obregon has been on a winning streak with her take on sports marketing and event advertising this season. She wrote about what businesses can can learn from big-budget TV ads like the Super Bowl for Vox Creative, Why Helen Mirren Shined at the Super Bowl for Momentology and what marketers can learn about …