Find Yours: And Company’s Mesmerizing 360 Brand Campaign for WEBTOON

Priya PR Animation, Apps, Brand Strategy, Entertainment, Mobile, News, Production, VFX

Creative agency And Company has created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast, directed by Matt Hoffman of HB Films, with visual effects provided by Electric …

Compadre Grows Its Team With New ECD, Director of Creative Strategy, and Head of Production

Priya PR Brand Strategy, Business, Entertainment, News, People News

On the heels of its recent launch, creative marketing agency Compadre has welcomed Executive Creative Director Curtis Doss and Director of Creative Strategy Mika Saulitis. An Emmy Award winner for his work on ESPN’s Monday Night Football, Doss previously served as Creative Director at design agency Big Block and creative services company BigStar, where he led entertainment marketing, sports branding, and …

Retail Tech Leaders: Charged Retail Features INPHANTRY

Priya PR Brand Strategy, Design, Experience Design, News, Technology

INPHANTRY Co-Founders Kevin Lee and Derek Tran recently spoke with Charged Retail about the role of technology in the world of retail, and how AR, if done effectively, can be a powerful way to extend experiences beyond store walls and truly engage shoppers. “With the native capabilities of today’s smartphones, retailers and brands can allow consumers to ‘try on’ products …

Roger Redesigns Global Brand Identity for Discovery

Priya PR Brand Strategy, Design, Entertainment, Network Branding, News, Visual Identities

Television network Discovery recently came to branding and design agency Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a fresh new identity that would cross platforms, languages, and continents, reaching over 220 countries around the world. To view the case study & sizzle reel: http://roger.tv/branding/discovery-2019-rebrand/ Creative Director Braden Wheeler breaks down …

Chuck Carey & Robert Blatchford Launch Compadre

Priya PR Brand Strategy, Branded Content, Business, Entertainment, Network Branding, News, People News, Visual Identities

Industry leaders Chuck Carey and Robert Blatchford have come together to launch Compadre, a creative marketing agency. Using strategy, design, storytelling, and technology, Compadre’s mission is to grow audiences, spark conversations, shape brands, and impact culture. Carey and Blatchford are good friends who have worked for different companies in the entertainment marketing industry for years, starting with Los Angeles-based Troika, …

We Are Royale’s Brien Holman Featured In The Drum

Priya PR Brand Strategy, Branded Content, Content Marketing, Entertainment, News

We Are Royale‘s Partner/Executive Creative Director Brien Holman recently penned a piece on why the recent efforts around the adidas x Donald Glover collaboration were so successful at engaging unsuspecting (& lucky!) fans at Coachella. In addition to the stunt, adidas launched a set of short films featuring Glover and Mo’nique that were tangential to the act of selling shoes. Instead, the …

INPHANTRY Recon: Best Brand Experiences & Activations at Art Basel

Priya PR Activations, Brand Strategy, Experience Design, News

INPHANTRY’s New Business Strategist Mikey Centrella recently shared his thoughts on the best brand experiences and activations at Art Basel and Miami Art Week 2018. Says Centrella: “Overwhelming as it were, I set out to discover which brands were making the biggest impact in the spirit of celebrating art and creativity with consumers at Art Basel. Some brands, such as …

Alkemy X Welcomes Quietman and Creative Director Megan Oepen Into The Fold

Priya PR Brand Strategy, Design, Entertainment, News, People News

Creative content company Alkemy X has significantly ramped up its creative ranks through two major moves. First, Alkemy X has entered into a joint venture with multidisciplinary studio Quietman. In addition, Alkemy X has brought on director/creative director Megan Oepen. The Quietman deal will see founder/creative director Johnnie Semerad moving the operations of his company into Alkemy X, where both …

Left Field Labs Adds ECD Yann Caloghiris & EVP of Business Development Ken Rivera

Priya PR Brand Strategy, Business, Design, Experience Design, News, People News, Technology

Digital agency Left Field Labs has added Yann Caloghiris as Executive Creative Director and Ken Rivera as Executive Vice President of Business Development. Most recently, Caloghiris was Digital Creative Director at global experiential agency Imagination, where he created digital content and experiences for Ford Motor Company and led research in customer emotional recognition, used for automotive product development and behavioral …