Loyalkaspar Rebrands Peabody Awards

Priya PR Brand Strategy, Events, Mobile

Loyalkaspar recently created a bold new strategy and identity for Peabody, a world-renowned institution dedicated to recognizing excellence in electronic media and storytelling. The rebrand included a new logo, as well as brand communication guide, print collateral, business cards, and series of digital templates. Rooted in the tagline “Stories that Matter,” the comprehensive brand strategy and visual identity raises public …

We Are Royale Celebrates 8th Anniversary with New Brand Manifesto

Priya PR Animation, Brand Strategy, Design

Award-winning 3D-animated spot for Oreo, check. Augmented reality calendar, check. CG and live-action spot for Nike with real snakes, check. Real-time social media response project with Chinese tennis star Li Na, check. This recent string of work reflects a bold new trajectory for We Are Royale, which celebrates its 8th anniversary this summer. Formerly known best as Royale, the company …

Oishii Creative Hires Danixa Diaz as Executive Producer

Priya PR Brand Strategy, Network Branding, People News

Los Angeles-based design studio Oishii Creative has hired Danixa Diaz as executive producer. She joins the company with two decades of creative, production and design industry experience. In 2012, Diaz founded representation firm iartists after spending seven years leading business development at Imaginary Forces. “The natural ebb and flow of our industry requires us to constantly adapt,” said Ish Obregon, president and …

Trollbäck creates logos for Late Late Show and Rio 2016

Priya PR Brand Strategy, Design, Visual Identities

Strategic design agency Trollbäck + Company (T+Co) recently created the branding package for “The Late Late Show with James Corden,” which debuted March 23rd on CBS. Featuring a new logo and an instantly classic late-night show open, the identity represents a new era on CBS as Craig Ferguson’s successor James Corden brings his own signature blend of humor and warmth …

loyalkaspar Kicks Off New Year with Rebrands for POP & NBC Universo

Priya PR Brand Strategy, Design, Network Branding

Entertainment branding agency loyalkaspar has had a busy 2015 with two rebrands already under their belt. NBCUniversal brought them in for the rebrand of mun2 to NBC Universo, tapping loyalkaspar to help define the network’s positioning, brand personality, visual language, and sonic branding. Bringing the Hispanic network in line with the rest of the NBCUniversal family, the relaunch comes about as NBC Universo …

loyalkaspar Refreshes FYI and truTV

Priya PR Brand Strategy, Design, Motion Graphics, Network Branding

Entertainment branding agency loyalkaspar has been busy this year with two network rebrands. In July, the agency launched A+E Networks’ new FYI channel with a creative strategy centered around three guiding principles: Curation, Authenticity and Monochromatic, each of which spoke to different facets of the channel’s personality, programming and viewership. PromaxBDA’s Brief named the launch one of the 5 Standout Branding or Rebranding Campaigns of …

Content Creation Company Bigstar Studio Launches

Priya PR Animation, Brand Strategy, Business, Content Marketing, Design, Entertainment, Filmmaking, Motion Graphics, News, People News, Postproduction, Production, VFX

Award-winning motion graphics and design company Bigstar has launched Bigstar Studio, a new content creation company at the intersection of entertainment, advertising and broadcast. Studio specializes in content creation, integrated marketing and traditional advertising campaigns. Although housed under the same roof, it’s a different entity than Bigstar, which continues its mission as a motion graphics company concerned with great design …

Oishii Creative’s Kate Canada On How Brands Can Connect With Audiences Through Story

Priya PR Brand Strategy, Business, News, People News

Breaking today on MediaPost, Oishii Creative Co-Founder/Head of Research and Strategy Kate Canada, gives her take on why — and how — brands need to know their changing audiences. How do you use data and research to authentically understand how to connect with people given our contemporary ephemeral life through social media? Please check out her insights here!  

Lisa Miller Joins King And Country As Managing Director Of Networks & Brands

Priya PR Brand Strategy, Business, Design, Entertainment, Motion Graphics, Network Branding, News, Postproduction, Production, Promos, VFX, Visual Identities

Design-centric production company King and Country (K&C) has hired Lisa Miller as Managing Director of Networks & Brands. The appointment comes as King and Country continues to widen its footprint in the entertainment marketing business. The company recently completed projects for FOX Sports, Golf Channel, History Channel, NBC, and Travel Channel. Prior to joining King and Country, Miller was VP …