Roger & Big Machine Merge Into Single Creative Studio

Priya PR Animation, Branded Content, Business, Design, Entertainment, Filmmaking, Network Branding, News, People News, Production, VFX

Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Chuck Carey & Robert Blatchford Launch Compadre

Priya PR Brand Strategy, Branded Content, Business, Entertainment, Network Branding, News, People News, Visual Identities

Industry leaders Chuck Carey and Robert Blatchford have come together to launch Compadre, a creative marketing agency. Using strategy, design, storytelling, and technology, Compadre’s mission is to grow audiences, spark conversations, shape brands, and impact culture. Carey and Blatchford are good friends who have worked for different companies in the entertainment marketing industry for years, starting with Los Angeles-based Troika, …

We Are Royale’s Brien Holman Featured In The Drum

Priya PR Brand Strategy, Branded Content, Content Marketing, Entertainment, News

We Are Royale‘s Partner/Executive Creative Director Brien Holman recently penned a piece on why the recent efforts around the adidas x Donald Glover collaboration were so successful at engaging unsuspecting (& lucky!) fans at Coachella. In addition to the stunt, adidas launched a set of short films featuring Glover and Mo’nique that were tangential to the act of selling shoes. Instead, the …

REVERSE Director Johan Stahl Twists Heads In Newport Beach Film Festival Trailer

Priya PR Branded Content, Filmmaking, News, Production

When a young boy’s active imagination has real-life consequences…  Adweek recently featured The Newport Beach Film Festival trailer “Play: The Power of Ideas,” created by The Garage / Team Mazda & directed by Johan Stahl of REVERSE, whose short films and documentaries have garnered Sundance and Robert Awards (the Danish Oscars). The production team also featured an all-star cast that included award-winning feature director of photography …

We Are Royale CD Loren Judah On How AR Will Alter Future Realities

Priya PR Branded Content, Business, Experience Design, News, Technology

In a series of articles for Little Black Book, We Are Royale Creative Director Loren Judah dives into AR, VR and MR (mixed reality) and how they will alter future realities. In Part 1, he introduces the idea of an alternate reality layered over our own. Our virtual space is merging with the physical environment and with it, a whole …

Laundry Signs Reber Covington for West Coast Commercial Representation

Priya PR Animation, Branded Content, Business, Design, News, People News, Production, VFX

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. Co-founded by Brooke Covington and Rebecca Reber, the Reber Covington team is rounded out by Andrea Uzcategui-Levy, who brings experience in both the Los Angeles and San Francisco markets, where the firm has its two offices. During its time in business, Reber Covington has built …

Alkemy X Produces Branded Makeover Series for Samsung’s “Reframe This Space”

Priya PR Branded Content, Filmmaking, Postproduction, Production

Creative content company Alkemy X recently partnered with ad agency Barbarian to produce “Reframe This Space,” a new branded series on YouTube that showcases The Frame by Samsung. Combining design with technology, Samsung’s latest TV transforms into a canvas for art when idle. In the four-part series, host Emily Henderson and her special guest influencers transform a greenhouse, barge, barn, …