We Are Royale’s Brien Holman Featured In The Drum

Priya PR Brand Strategy, Branded Content, Content Marketing, Entertainment, News

We Are Royale‘s Partner/Executive Creative Director Brien Holman recently penned a piece on why the recent efforts around the adidas x Donald Glover collaboration were so successful at engaging unsuspecting (& lucky!) fans at Coachella. In addition to the stunt, adidas launched a set of short films featuring Glover and Mo’nique that were tangential to the act of selling shoes. Instead, the …

Alkemy X Welcomes Brittany George & Maria Allen

Priya PR Content Marketing, Entertainment, Interactive, People News, Production

Creative media company Alkemy X has added Manager of TV & Digital Content Brittany George and Controller Maria Allen. The hires signal the company’s continued commitment to recruiting distinguished executives and talent across the entertainment and advertising industry. Earlier this summer, Alkemy X brought on former Travel Channel GM Andy Singer as EVP of TV & Digital Programming. “This has …

New Nike Skateboarding Film Shows How Skateboarders See the World Differently

Priya PR Content Marketing, Filmmaking, Postproduction, Production

Nike and commercial production company Hoffman Bros. recently teamed up to produce a new skateboarding short featuring pro skateboarder Stefan Janoski. Currently airing on the Nike Skateboarding website and on-air on FS1, the three-minute film artistically visualizes Janoski’s experience of the world – personally and as a Nike skateboarder — along with fellow pro riders Sean Malto and Karsten Kleppan. …

LightHouse Films Gives Father’s Day An Unexpected Twist In New Spot

Priya PR Content Marketing, Production, Video Games

Creative video agency and commercial production company LightHouse Films celebrated Father’s Day a little differently this year for Pixonic’s massively popular “Walking War Robots” (WWR) mobile game. Directed by Ray Zablocki, the online and social media campaign takes an unconventional approach to portraying the explosive multiplayer shooter-game experience. The 30 second spot, “Father’s Day,” opens on a man who eagerly …

Oishii Creative Develops YouTube & On-Air Content For BET’s “Zoe Ever After”

Priya PR Content Marketing, Postproduction, Production

Creative solutions company Oishii Creative recently worked with BET to create a promotions package for their new sitcom Zoe Ever After. The package includes 15 makeup tutorials for BET’s YouTube channel, as well as a :30 on-air spot intended to drive traffic to the channel, which supports the new program. The season finale aired on Tuesday, 2/16 at 10 pm …

Content Creation Company Bigstar Studio Launches

Priya PR Animation, Brand Strategy, Business, Content Marketing, Design, Entertainment, Filmmaking, Motion Graphics, News, People News, Postproduction, Production, VFX

Award-winning motion graphics and design company Bigstar has launched Bigstar Studio, a new content creation company at the intersection of entertainment, advertising and broadcast. Studio specializes in content creation, integrated marketing and traditional advertising campaigns. Although housed under the same roof, it’s a different entity than Bigstar, which continues its mission as a motion graphics company concerned with great design …

mOcean Redefines Vegas Nightlife With Sultry Launch Campaign For Drai’s Beach Club • Nightclub

Priya PR Brand Strategy, Content Marketing, Design, Entertainment, Interactive, Motion Graphics, News, Visual Identities

This past Memorial Day weekend, Drai’s Beach Club • Nightclub opened in partnership with Caesars Entertainment with a vision to reinvent what a night out in Vegas should be. Drai’s Enterprises turned to creative agency of record mOcean to create a launch campaign that would capture the authenticity of fun and sophistication the unique nightclub will offer. Seamlessly integrated into …

Variety’s MASSIVE: The Advertising & Marketing Summit

Priya PR Brand Strategy, Business, Conferences, Content Marketing, Entertainment, Interactive, News

  Yesterday, I attended Variety’s MASSIVE The Advertising & Marketing Summit at the Four Seasons in Beverly Hills, where top advertising and marketing chiefs across TV, film, digital media and consumer brands talked about winning strategies for connecting with their target audiences. The keynote panel, Convergence: A New Model for Brand-Content Partnerships, focused on how innovative marketers, such as Relativity …

loyalkaspar’s Launch Campaign for “Bates Motel” Season 2

Priya PR Content Marketing, Entertainment, Interactive, News, Postproduction, Production, Promos

Entertainment branding agency loyalkaspar worked closely with A&E to produce “Requiem,” the cinematic launch promo for season two of “Bates Motel,” which will begin airing tomorrow, February 15th. The critically-acclaimed drama returns to A&E on Monday, March 3rd. In “Requiem,” Norma and Norman simultaneously dream about an alternate life in which they never came to White Pine Bay – all …