CNN Partners with Compadre for 2020 Election Package

Priya PR Design, Motion Graphics, Network Branding, News

For its 2020 election coverage, CNN recently turned to creative marketing agency Compadre to develop a promotional system that would simplify the election landscape for viewers, as well as the graphic tools for CNN’s internal teams to easily adapt and implement over the next 15 months.  The package premiered during the lead-up to the first Democratic debate and will continue …

Special Olympics Athletes Design Original Logo for 2022 Special Olympics USA Games

Priya PR Animation, Design, News

Laundry recently partnered with Publicis Seattle to share the story of the 2022 Special Olympics USA Games logo, which was inspired by the designs of nine Special Olympics athletes. The creative process was captured in a mini-documentary by Academy Award-winning filmmaker Rayka Zehtabchi. Laundry contributed its design and animation talents to the animated logo reveal at the end of the piece. Working …

Roger & Big Machine Merge Into Single Creative Studio

Priya PR Animation, Branded Content, Business, Design, Entertainment, Filmmaking, Network Branding, News, People News, Production, VFX

Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Laundry Welcomes Monica Reimold As Executive Producer

Priya PR Animation, Business, Design, News, People News, Production

Design-driven animation & production company Laundry has hired Monica Reimold as Executive Producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. Most recently, she was Executive Producer at creative design studio Ranger & Fox, where she …

Retail Tech Leaders: Charged Retail Features INPHANTRY

Priya PR Brand Strategy, Design, Experience Design, News, Technology

INPHANTRY Co-Founders Kevin Lee and Derek Tran recently spoke with Charged Retail about the role of technology in the world of retail, and how AR, if done effectively, can be a powerful way to extend experiences beyond store walls and truly engage shoppers. “With the native capabilities of today’s smartphones, retailers and brands can allow consumers to ‘try on’ products …

Roger Redesigns Global Brand Identity for Discovery

Priya PR Brand Strategy, Design, Entertainment, Network Branding, News, Visual Identities

Television network Discovery recently came to branding and design agency Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a fresh new identity that would cross platforms, languages, and continents, reaching over 220 countries around the world. To view the case study & sizzle reel: http://roger.tv/branding/discovery-2019-rebrand/ Creative Director Braden Wheeler breaks down …

“Free Solo” Wins Oscar For Best Doc Feature

Priya PR Awards, Design, Filmmaking, Motion Graphics, VFX

Congrats to Directors Elizabeth Chai Vasarhelyi and Jimmy Chin, National Geographic, and our friends at BigStar for their “Free Solo” Oscar win for Best Documentary Feature! The film follows Alex Honnold as he becomes the first person to ever free solo climb Yosemite’s 3,000-foot-high El Capitan wall — with no ropes or safety gear. BigStar worked closely with the directors, creating the …

Creative Director & Live-Action Director Reza Rasoli Joins Laundry

Priya PR Animation, Design, Fine Arts, News, People News, Production

Animation and production company Laundry has added Reza Rasoli as creative director and live-action director. Rasoli has previously been repped at companies including Pet Gorilla, Brand New School and Blind, and has collaborated with clients such as Google, IBM, HBO, Vans, Virgin America, and GE. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region. Rasoli was …

Laundry Creates Vibrant Title Sequence & Branding For Graphika Manila

Priya PR Animation, Conferences, Design, Events, News

Laundry was recently commissioned by Graphika Manila to create the title sequence and branding for its 13th annual event. Managing Director James Sweigert also presented at the Philippines-based creativity conference. Led by Laundry Partner/Executive Creative Director PJ Richardson, the concept behind the event poster, T-shirt design, and title sequence was inspired by the infinite loop of the creative process. The …

Deutsch Launches Animated PSAs For “me too” Movement

Priya PR Animation, Design, News

The “me too” Movement, founded by Tarana Burke in 2006, has teamed up with Deutsch and a number of supporting agencies and production companies, including Steelhead, Hornet, Elastic, Psyop, and We Are Royale, to put the focus back on the survivors of sexual assault by offering them a platform to tell their stories. The spots feature powerful testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous …