Laundry Animates a KILZ Love Story About Paint and Primer

Priya PR Animation, Design, News

Design, animation and production studio Laundry recently animated a photoreal CG spot for KILZ® primer. The new campaign via ad agency Arcana Academy encourages younger do-it-yourselfers, particularly older Millennial or “Xennial” consumers, to use primer before they paint.  Set to REO Speedwagon’s early ‘80s hit, “Keep on Loving You,” the 30-second spot plays in the style of a romance film …

Nathaniel Howe Studios Moves PBS Brand Into The Future With New On-Air Look

Priya PR Brand Strategy, Design, Entertainment, Visual Identities

Nathaniel Howe Studios (NHS) recently partnered with PBS and global creative consultancy Lippincott to create a new on-air graphics package to coincide with the iconic American public broadcaster’s revitalized identity, which includes a refreshed logo, bolder color palette, and custom typeface. The new on-air look for PBS will roll out throughout 2020 as the network celebrates its 50th anniversary. Looking to …

Laundry Partners With Liz Laine Reps For Midwest Representation

Priya PR Animation, Business, Design, News, Production

Design, animation and production studio Laundry has joined forces with Liz Laine Reps for Midwest commercial representation. Launched in 2005 by Partners/Executive Creative Directors PJ Richardson and Anthony Liu, Laundry is a Los Angeles- and San Francisco-based design, animation and live-action studio specializing in commercials, film, and digital content. Read more about their partnership in Reel 360, Production Hub, and …

Laundry Creates Retro Animations for TCM Guest Programming with Julie Andrews

Priya PR Animation, Design, Entertainment, News

Design, animation & production company Laundry recently collaborated with Turner Classic Movies (TCM) on animations for an interstitial program with actress Julie Andrews, who reflects on her Hollywood years and speaks about her new book, “Home Work: A Memoir of My Hollywood Years.” Several of Andrews’ most notable films, “Thoroughly Modern Millie,” “Victor/Victoria,” and “The Americanization of Emily,” as well …

CNN Partners with Compadre for 2020 Election Package

Priya PR Design, Motion Graphics, Network Branding, News

For its 2020 election coverage, CNN recently turned to creative marketing agency Compadre to develop a promotional system that would simplify the election landscape for viewers, as well as the graphic tools for CNN’s internal teams to easily adapt and implement over the next 15 months.  The package premiered during the lead-up to the first Democratic debate and will continue …

Special Olympics Athletes Design Original Logo for 2022 Special Olympics USA Games

Priya PR Animation, Design, News

Laundry recently partnered with Publicis Seattle to share the story of the 2022 Special Olympics USA Games logo, which was inspired by the designs of nine Special Olympics athletes. The creative process was captured in a mini-documentary by Academy Award-winning filmmaker Rayka Zehtabchi. Laundry contributed its design and animation talents to the animated logo reveal at the end of the piece. Working …

Roger & Big Machine Merge Into Single Creative Studio

Priya PR Animation, Branded Content, Business, Design, Entertainment, Filmmaking, Network Branding, News, People News, Production, VFX

Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Laundry Welcomes Monica Reimold As Executive Producer

Priya PR Animation, Business, Design, News, People News, Production

Design-driven animation & production company Laundry has hired Monica Reimold as Executive Producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. Most recently, she was Executive Producer at creative design studio Ranger & Fox, where she …

Retail Tech Leaders: Charged Retail Features INPHANTRY

Priya PR Brand Strategy, Design, Experience Design, News, Technology

INPHANTRY Co-Founders Kevin Lee and Derek Tran recently spoke with Charged Retail about the role of technology in the world of retail, and how AR, if done effectively, can be a powerful way to extend experiences beyond store walls and truly engage shoppers. “With the native capabilities of today’s smartphones, retailers and brands can allow consumers to ‘try on’ products …