Trollbäck+Company Creates Animated Film for MGM Resorts’ “Universal Love” Album

Priya PR Animation, Design, News

“Universal Love,” six new love songs by Bob Dylan, St. Vincent, Kesha and others, push past pop’s typical gender conventions and reimagine classic wedding songs for the LGBTQ community. Created in partnership with McCann for MGM Resorts, Trollbäck+Company created this animated film for the album: https://trollback.com/projects/mgm-resorts/ The campaign received attention in The NY Times, Rolling Stone, and Ad Age, among many others.

Laundry Launches San Francisco Office Led by Managing Director Michael Bennett

Priya PR Animation, Design, News, People News

Design & animation studio Laundry has opened a new location in San Francisco, which will be led by industry veteran Michael Bennett as San Francisco Managing Director. He will work closely with Los Angeles Managing Director James Sweigert to ensure seamless integration of talent and capabilities between both offices. Bennett’s hiring reunites him with Laundry, where he spent five years …

We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …

Laundry Signs Reber Covington for West Coast Commercial Representation

Priya PR Animation, Branded Content, Business, Design, News, People News, Production, VFX

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. Co-founded by Brooke Covington and Rebecca Reber, the Reber Covington team is rounded out by Andrea Uzcategui-Levy, who brings experience in both the Los Angeles and San Francisco markets, where the firm has its two offices. During its time in business, Reber Covington has built …

Trollbäck+Company Rebrands “NFL GameDay” With An Eye Toward Social & Mobile Audiences

Priya PR Animation, Apps, Brand Strategy, Design, Interactive, Mobile, Motion Graphics, Network Branding, News, Social Media, Visual Identities

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship “NFL GameDay” franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially …

UNHEARD/OF Adds Directors Chris Volckmann & Aaron Brown

Priya PR Animation, Design, Filmmaking, Interactive, Music Video, News, People News, Production, VFX

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown to its directorial roster. Volckmann has created content for such brands as Adidas, Groupon, Nike, Oculus, Chevy, and Amazon. Prior to that, he worked as a producer and executive producer at design studios including Superfad and We Are Royale. Brown has directed commercial work for such clients as Levi’s, Converse, …

Laundry + SYFY = 8 Original Animated Shorts!

Priya PR Animation, Design, Entertainment, Network Branding, News, VFX

Laundry ‘s been busy! The design, animation & creative agency recently created a series of original animated shorts celebrating the “SYFY25: Origin Stories,” a fan-centric podcast with host Adam Savage (“Mythbusters”). Conceived by SYFY , agency 72andSunny and its full-service production studio HECHO en 72, the films capture key moments from episodes in the 15-part series, featuring iconic creators in …

Alkemy X Welcomes Director Adam Bonke & Senior Editor Paul Bastin

Priya PR Animation, Design, Filmmaking, News, People News, Postproduction, Production

Creative content company Alkemy X has expanded its talent roster with the addition of Director Adam Bonke and Senior Editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having …

Midnight Sherpa Retains Janice W. Summers For Business Development Efforts

Priya PR Animation, Business, Design, Entertainment, Motion Graphics, News, People News, Production, VFX

Creative studio Midnight Sherpa has retained veteran business development consultant Janice W. Summers to help lead its company growth and sales initiatives for television, OTT marketing, commercials, main titles, and direct-to-brand work. The partnership caps an exceptional year for Midnight Sherpa, which received “Best New Studios” honors from the Motion Awards, and won a Golden Trailer Award for its stunning …

Laundry Rebrands MTV International Flanker Channels

Priya PR Animation, Design, Interactive, Mobile, Motion Graphics, Music, Network Branding, News, Visual Identities

MTV International’s Flanker Channels recently got a colorful new look, courtesy of animation & design studio Laundry. The cross-platform brand identity celebrates the ultimate music fan through a series of genre-inspired “party animal” characters that dance, shake and move to the DNA of each channel. Check out the profiles in PromaxBDA, Comm Arts, and Design TAXI.