Left Field Labs On Why VR & Immersive Tech Can Help Create Empathetic Connections

Priya PR Activations, Experience Design, News, Production, Technology, VFX

Left Field Labs ECD Shane Zucker and VR Lead Developer Justin Molinari recently penned a piece for Post Magazine about VR and immersive technology’s unique capabilities to create empathetic connections. Last year, Left Fields Labs and ad agency RK Venture used VR to tackle a topic that has a huge emotional tie-in — drunk driving — as part of the …

INPHANTRY Brings PUMA LQD CELL Origin Shoes To Life With Interactive AR App

Priya PR Apps, Experience Design, Interactive, Mobile, News, Technology

Experience design agency INPHANTRY recently developed an augmented reality app for global sports and apparel brand PUMA to help generate excitement around its new LQD CELL Origin shoe, which launched on April 4th. The app brings the LQD CELL Origin AR to life by recognizing the Origin shoe to unlock filters and add special effects to their sneaker photos and …

INPHANTRY Recon: Best Brand Experiences & Activations at Art Basel

Priya PR Activations, Brand Strategy, Experience Design, News

INPHANTRY’s New Business Strategist Mikey Centrella recently shared his thoughts on the best brand experiences and activations at Art Basel and Miami Art Week 2018. Says Centrella: “Overwhelming as it were, I set out to discover which brands were making the biggest impact in the spirit of celebrating art and creativity with consumers at Art Basel. Some brands, such as …

Female Disruptors: Left Field Labs CEO Sarah Mehler Featured In Authority Magazine

Priya PR Experience Design, People News, Technology

“Whether we’re just nudging the needle, or making radical change in the world, LFL looks at every project we take on through a ‘greater good’ lens. Our biggest ‘disruption’ is displacing greed and scarcity with service and abundance.” Sarah Mehler, Founder & CEO of creative agency Left Field Labs (LFL), was recently interviewed by Authority Magazine about her career and the …

Left Field Labs Adds ECD Yann Caloghiris & EVP of Business Development Ken Rivera

Priya PR Brand Strategy, Business, Design, Experience Design, News, People News, Technology

Digital agency Left Field Labs has added Yann Caloghiris as Executive Creative Director and Ken Rivera as Executive Vice President of Business Development. Most recently, Caloghiris was Digital Creative Director at global experiential agency Imagination, where he created digital content and experiences for Ford Motor Company and led research in customer emotional recognition, used for automotive product development and behavioral …

We Are Royale CD Loren Judah On How AR Will Alter Future Realities

Priya PR Branded Content, Business, Experience Design, News, Technology

In a series of articles for Little Black Book, We Are Royale Creative Director Loren Judah dives into AR, VR and MR (mixed reality) and how they will alter future realities. In Part 1, he introduces the idea of an alternate reality layered over our own. Our virtual space is merging with the physical environment and with it, a whole …

Left Field Labs’ Gray Bright Speaks on IoT Trends with LEDS Magazine

Priya PR Apps, Conferences, Experience Design, People News, Technology

Left Field Labs‘ Director of Business Development Gray Bright was recently interviewed by LEDS Magazine on his lifelong passion for taking things apart and creating products that don’t exist — as well as technology, creativity, collaboration, and the intersection of multiple industries at the Internet of Things (IoT). Gray will also present during The LED Show track on February 14th in Long Beach, CA. …

iartists Partners With EYEQ & Company; Expands Reach To Asia

Priya PR Animation, Brand Strategy, Business, Design, Entertainment, Experience Design, Filmmaking, Interactive, Motion Graphics, Network Branding, News, People News, Postproduction, Production, Technology, VFX, Video Games, Visual Identities

International business development firm iartists is extending its global reach even further through a strategic partnership with EYEQ & Company (EYEQCO), a production company that focuses on business development in Asia. The alliance brings together Danixa Diaz, Founder/Executive Producer of iartists, and Kyu Rhee, Founder/Executive Producer pf EYEQ, who have been collaborating remotely on projects for nearly a decade, including commercials and …