Geoff Bailey Joins Alkemy X As Creative Director

Priya PR Design, Entertainment, Filmmaking, People News, Production

Creative content company Alkemy X has added Creative Director Geoff Bailey to its New York office. This move accents a noteworthy stretch of expansion in which Alkemy X almost doubled its staff and opened a new state-of-the-art production and post facility in New York City. The announcement comes on the heels of Alkemy X making headlines as the exclusive visual …

BaseCamp Entertainment Signs The Wolf Brothers and Maureen Hufnagel

Priya PR Business, Entertainment, Filmmaking, People News, Postproduction

New York-based directing collective BaseCamp Entertainment has signed The Wolf Brothers and Maureen Hufnagel for U.S. market representation. The signings further strengthen BaseCamp Entertainment’s roster of international talent and bolsters the company’s mantra of ensuring each client receives the best artistry and creativity befitting their needs. In addition to bringing on the new directors, BaseCamp Entertainment has also seen recent …

Alkemy X Reunites with M. Night Shyamalan for VFX for Universal Pictures’ “Split”

Priya PR Entertainment, Filmmaking, Postproduction, VFX

Creative content company Alkemy X provided visual effects for Universal Pictures’ No. 1 new film “Split,” from writer/director M. Night Shyamalan, it was announced today. From on-set VFX supervision to post-production, the job yielded a total of 74 shots in the final film, including those for the film’s climactic scenes. “Split” is now in theaters. “Split” marks Alkemy X’s fourth …

The Hoffman Bros. Get Improvising in Stylish Nike Spot

Priya PR Filmmaking, Music, Production, Sports

Commercial production company Hoffman Bros. recently conceived and produced a short film for Nike featuring Cleveland Cavaliers point guard Kyrie Irving and drummer Questlove of The Roots. Currently on-air and online, “Improv” (:60) is a cinematic mashup of basketball and jazz, as the dribbling Irving and the drumming Questlove exchange beats in a spectacular improv session that culminates in a …

The Creative Struggle Is Real In Artifact Design’s 2016 AICP Atlanta Opener

Priya PR Animation, Conferences, Design, Filmmaking, Motion Graphics, Production

The Southeast Chapter of the Association of Independent Commercial Producers (AICP) commissioned Artifact Design to create the sponsor reel for the 2016 AICP Show in Atlanta. Marking its third consecutive opener for the annual celebration of advertising in moving media, Artifact Design delivered “Indecision,” a multimedia expo that humorously captures the turbulent brainstorming process of designers. Narrated in the form of …

LightHouse Films Signs Director Antoine Pai for US Representation

Priya PR Filmmaking, People News, Production

Creative video agency and commercial production company LightHouse Films is pleased to welcome director Antoine Pai, who will be represented exclusively for the North American market. Based in Paris, Pai will bring his blend of modern style and technical skills to craft both film and digital projects for LightHouse Films, rounding out its multifaceted roster of directorial talent. Read more about Pai …

Scatterlight Studios Partners with The Players’ Tribune for ‘Scouting Myself’ Video Series

Priya PR Entertainment, Filmmaking, Production

Production studio Scatterlight Studios recently completed work on ‘Scouting Myself,’ an original new digital series on The Players’ Tribune that offers elite high school athletes an opportunity of a lifetime — to learn straight from the pros themselves as they aspire to make it to the next level. See the episodes and read more via coverage on Adweek, Creative Cow, …

New Nike Skateboarding Film Shows How Skateboarders See the World Differently

Priya PR Content Marketing, Filmmaking, Postproduction, Production

Nike and commercial production company Hoffman Bros. recently teamed up to produce a new skateboarding short featuring pro skateboarder Stefan Janoski. Currently airing on the Nike Skateboarding website and on-air on FS1, the three-minute film artistically visualizes Janoski’s experience of the world – personally and as a Nike skateboarder — along with fellow pro riders Sean Malto and Karsten Kleppan. …

Alkemy X Adds Andy Singer as EVP of Television and Digital Programming

Priya PR Business, Filmmaking, People News, Production

Creative content company Alkemy X is pleased to welcome Andy Singer as EVP of Television and Digital Programming. Singer is a seasoned media executive who has developed and implemented multi-platform strategies for cable networks, international brands and advertisers, and has managed creative teams and high-profile network stars. Based out of the New York office, he will work closely with Alkemy …

Directors Matt and Mark Hoffman, EP John Beveridge Launch Production Company

Priya PR Business, Filmmaking, People News, Production

Directors Matt and Mark Hoffman have teamed with long-time producing partner John Beveridge to launch commercial production company Hoffman Bros. The opening of the shop comes on the heels of delivering two projects for Nike, including “Nike Free Anthem,” a :60 showcasing the barefoot-like flexibility of the Nike Free footwear line (featuring Serena Williams, Kyrie Irving, and Amari Cooper, among many other …