Find Yours: And Company’s Mesmerizing 360 Brand Campaign for WEBTOON

Priya PR Animation, Apps, Brand Strategy, Entertainment, Mobile, News, Production, VFX

Creative agency And Company has created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast, directed by Matt Hoffman of HB Films, with visual effects provided by Electric …

INPHANTRY Brings PUMA LQD CELL Origin Shoes To Life With Interactive AR App

Priya PR Apps, Experience Design, Interactive, Mobile, News, Technology

Experience design agency INPHANTRY recently developed an augmented reality app for global sports and apparel brand PUMA to help generate excitement around its new LQD CELL Origin shoe, which launched on April 4th. The app brings the LQD CELL Origin AR to life by recognizing the Origin shoe to unlock filters and add special effects to their sneaker photos and …

Trollbäck+Company Rebrands “NFL GameDay” With An Eye Toward Social & Mobile Audiences

Priya PR Animation, Apps, Brand Strategy, Design, Interactive, Mobile, Motion Graphics, Network Branding, News, Social Media, Visual Identities

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship “NFL GameDay” franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially …

Laundry Rebrands MTV International Flanker Channels

Priya PR Animation, Design, Interactive, Mobile, Motion Graphics, Music, Network Branding, News, Visual Identities

MTV International’s Flanker Channels recently got a colorful new look, courtesy of animation & design studio Laundry. The cross-platform brand identity celebrates the ultimate music fan through a series of genre-inspired “party animal” characters that dance, shake and move to the DNA of each channel. Check out the profiles in PromaxBDA, Comm Arts, and Design TAXI.

We Are Royale Creates Twitter-Based Game #PositivATI For New Above the Influence Campaign

Priya PR Animation, Interactive, Mobile

Concept-oriented design & digital production studio We Are Royalerecently collaborated with ad agency Hill Holliday on a Twitter-based game called #PositivATI. The app is part of a new multimedia campaign for Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents. The “Who Controls You” campaign breaks this month and was created pro-bono by Hill Holliday …

Loyalkaspar Rebrands Peabody Awards

Priya PR Brand Strategy, Events, Mobile

Loyalkaspar recently created a bold new strategy and identity for Peabody, a world-renowned institution dedicated to recognizing excellence in electronic media and storytelling. The rebrand included a new logo, as well as brand communication guide, print collateral, business cards, and series of digital templates. Rooted in the tagline “Stories that Matter,” the comprehensive brand strategy and visual identity raises public …

Trollbäck+Company Helps You Get Organized with Launch of New App

Priya PR Apps, Mobile, Technology

Creative agency Trollbäck+Company has launched Organize, a great new app to keep track of your tasks and deadlines. The app uses colour coding to help you categorise your lists and assigns deadlines to specific tasks. It also makes it easy to re-order or swipe between lists, as well as to share your lists through email or text message. Design Indaba has a look at …

Roger & Constant Contact’s New Mixed-Media Campaign

Priya PR Animation, Apps, Business, Mobile, Motion Graphics, News, Postproduction, Production, VFX

Mixed-media production studio Roger recently partnered with Constant Contact on a new campaign for its online marketing toolkit for small businesses. Whether it’s a social media campaign or an email newsletter to kick-off a big sale, Constant Contact provides its users all the tools and free marketing advice they need to meet their goals, no matter how much they change. …