Left Field Labs’ Sarah Mehler On Why Having A Creative Outlet Can Help Business Leaders

Priya PR Business, Music, News, People News

Sarah Mehler, Founder & CEO of Left Field Labs, shares her insights into why having a creative outlet matters and how it can shape your business philosophy. Through her own experience in playing music, she came up with these five themes of career wisdom: Practice Shared Mindfulness   Honor Presence Channel an Attitude of Gratitude Embrace Self-Evolution Own Your Voice See …

Laundry Rebrands MTV International Flanker Channels

Priya PR Animation, Design, Interactive, Mobile, Motion Graphics, Music, Network Branding, News, Visual Identities

MTV International’s Flanker Channels recently got a colorful new look, courtesy of animation & design studio Laundry. The cross-platform brand identity celebrates the ultimate music fan through a series of genre-inspired “party animal” characters that dance, shake and move to the DNA of each channel. Check out the profiles in PromaxBDA, Comm Arts, and Design TAXI.

Trollbäck+Company Creates 2017 AICP Show Opening Titles

Priya PR Animation, Brand Strategy, Business, Conferences, Design, Entertainment, Filmmaking, Motion Graphics, Music, News, VFX, Visual Identities

Trollbäck+Company recently created the 2017 AICP Show Opening Titles, which debuted on June 7th at The Museum of Modern Art (MoMA) in New York City. The animated piece unveiled the new AICP logo — its first in 45 years — which was designed by Brian Collins. Led by Trollbäck+Company Creative Director Brian Bowman, the sequence takes the audience on a …

The Hoffman Bros. Get Improvising in Stylish Nike Spot

Priya PR Filmmaking, Music, Production, Sports

Commercial production company Hoffman Bros. recently conceived and produced a short film for Nike featuring Cleveland Cavaliers point guard Kyrie Irving and drummer Questlove of The Roots. Currently on-air and online, “Improv” (:60) is a cinematic mashup of basketball and jazz, as the dribbling Irving and the drumming Questlove exchange beats in a spectacular improv session that culminates in a …

Mixtape Club Imagines Music’s Big Bang for ‘16 AMP Awards

Priya PR Animation, Design, Motion Graphics, Music

Integrated creative studio Mixtape Club created the show open for The 4th Annual AMP Awards, which took place on May 11th at City Winery in New York City. Presented by the Association of Music Producers (AMP), the competition honoured outstanding work in music and sound for all media spanning the advertising, branding and music industries at-large. Tasked with setting the …

Brief Magazine Profiles Musikvergnuegen

Priya PR Music, Sound Design

PromaxBDA’s Brief Magazine did an in-depth “Creative Review” profile on sound design company Musikvergnuegen, discussing founder and CCO Walter Werzowa’s long-standing branding relationship with Intel, how his hometown of Vienna, Austria influences his work and their latest projects. Read the full piece here.

STATE Design Creates motion 2014 Show Open

Priya PR Animation, Conferences, Design, Entertainment, Filmmaking, Motion Graphics, Music, News, People News, Postproduction, Production, Sound Design, VFX, Visual Identities

STATE Design was recently commissioned by the organizers of the popular motion Conference to create the open for its 8th annual event, which took place in Albuquerque, NM, from August 15th through 18th. Building on the conference tagline, “Feed Your Creative Brain,” the mixed-media opening (:90) features a combination of stop-motion, 3D and 2D animations. The vibrantly surreal sequence, led …

eyeball Brings Audio To Life For Master & Dynamic

Priya PR Animation, Design, Filmmaking, Music, News, Postproduction, Production, Technology, VFX

Creative strategic design agency eyeball recently completed a :90 brand film for luxury headphone manufacturer Master & Dynamic. Since the brand produces beautifully crafted audio devices for the modern workspace, the concept of the film had to reflect the richness of its products and creative philosophy: sound is an essential creative element that transports and inspires the mind. Collaborating with …

Ataboy Creates Sultry Music Video For The Peach Kings’ “Mojo Thunder”

Priya PR Animation, Music, News

Swamp rock blues duo The Peach Kings recently partnered with New York-based design & animation studio Ataboy on its music video for the title track of their just-released EP “Mojo Thunder.” The animated video tells a hypnotic tale of vice and voodoo and explores how cycles of abuse and pain can trigger self-destructive behavior. “At the onset of the creative …

Better Websites For All: Juniper Jones’ New Spot For Squarespace

Priya PR Interactive, Mobile, Motion Graphics, Music, News, Postproduction, Production, VFX

Creative production studio Juniper Jones recently crafted a new commercial for Squarespace, a software service-based Content Management System (CMS), which provides creative tools that power the future of the web, from mobile and e-commerce experiences to website design and online publishing. Celebrating the diversity of Squarespace’s clientele, the 30-second spot builds on the company’s “Better Websites For All” campaign. The …