Cat

Nickelodeon Launches All-New On-Air Brand Refresh

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, Postproduction, Production

Nickelodeon, the number-one kids’ network with the top-rated kids’ shows on all TV, is pairing this year’s fun-filled slime-fest, the 2017 Kids’ Choice Awards, with the debut of an all-new brand refresh of its on-air and online look and feel—one that reflects the play, surprise and imagination in kids’ lives and delivers on the net’s mission to help make the …

mlb_gxf_02

Oishii Creative Teams Up With Major League Baseball For ‘The Pennant Chase’

Priya PR Network Branding, Promos, Sports

Major League Baseball (MLB) recently called on creative solutions company Oishii Creative to produce a graphics toolkit for its 2016 Postseason promotional campaign. Using the powerful track ‘Unstoppable’ from multi-platinum artist and songwriter Sia, Oishii wanted to bring the fans onto the field to experience the Postseason from the players’ perspective. Produced by MLB Network, the campaign features key moments from game …

freeform.jpg

Freeform’s Rebrand Lives Up to Its New Name

Priya PR Brand Strategy, Design, Network Branding

Before ABC Family became Freeform, they already had been working closely with creative agency Loyalkaspar in the early stages of the rebrand, when it was just freshening up the existing brand and not yet entirely convinced it was going to switch to a new name. The NYC and LA-based agency has been working with ABC Family on the evolution since …

Drew-Neujahr-2015smaller

Roger’s Drew Neujahr Talks Rebrands

Priya PR Brand Strategy, Network Branding

Roger’s Director of Business Development, Drew Neujahr, had the pleasure of contributing a guest column to postPerspective of five tips for embracing a rebrand. The L.A.-based mixed-media production studio specializing in motion design and animation recently completed the rebrand of TV Land and the launch of Canada’s Family Jr. network, so he has plenty of branding insight to share. Read the full story …

chiller

King and Country Creates New On-Air Identity For Chiller

Priya PR Design, Motion Graphics, Network Branding, Promos

King and Country (K&C), a full-service, design-centric production company has created the new on-air identity for horror network Chiller. The visually arresting rebrand package emphasizes Chiller’s new mainstream horror/thriller content with the promise of compelling, high-quality entertainment – while still honoring the classic tagline, “Scary Good.” The goal for K&C was to create a dynamic, contemporary graphics toolkit that truly …

Roger Family

Roger Designs Family Jr. Brand with New Logo & On-Air Package

Priya PR Animation, Design, Network Branding

Creative production studio Roger has rebranded the new Canadian preschool network Family Jr., part of DHX Television’s suite of channels. The realigned network and its French-language counterpart, Télémagino, are geared towards children age’s two to five. Working closely with Family Jr.’s in-house creative team, Roger, led by Creative Director Rich Scurry, developed a comprehensive on-air brand strategy and look for …

tv_land_main__large

Roger Produces a New Look for TV Land to Target Younger Viewers

Priya PR Design, Network Branding

Los Angeles-based creative production studio Roger recently partnered with TV Land on a comprehensive rebrand, including a new logo and on-air look. The rebrand coincided with a major programming shift as the network launched a line-up of original content aimed at consumers in their 30s and 40s. “This is the network’s biggest brand shift in the last two decades, so it’s …