Trollbäck+Company Rebrands “NFL GameDay” With An Eye Toward Social & Mobile Audiences

Priya PR Animation, Apps, Brand Strategy, Design, Interactive, Mobile, Motion Graphics, Network Branding, News, Social Media, Visual Identities

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship “NFL GameDay” franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially …

Laundry + SYFY = 8 Original Animated Shorts!

Priya PR Animation, Design, Entertainment, Network Branding, News, VFX

Laundry ‘s been busy! The design, animation & creative agency recently created a series of original animated shorts celebrating the “SYFY25: Origin Stories,” a fan-centric podcast with host Adam Savage (“Mythbusters”). Conceived by SYFY , agency 72andSunny and its full-service production studio HECHO en 72, the films capture key moments from episodes in the 15-part series, featuring iconic creators in …

Laundry Rebrands MTV International Flanker Channels

Priya PR Animation, Design, Interactive, Mobile, Motion Graphics, Music, Network Branding, News, Visual Identities

MTV International’s Flanker Channels recently got a colorful new look, courtesy of animation & design studio Laundry. The cross-platform brand identity celebrates the ultimate music fan through a series of genre-inspired “party animal” characters that dance, shake and move to the DNA of each channel. Check out the profiles in PromaxBDA, Comm Arts, and Design TAXI.

Trollbäck+Company’s Comprehensive Rebrand of Oxygen Media to a Crime Network

Priya PR Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, Promos, Social Media, VFX, Visual Identities

Trollbäck+Company rebranded and repositioned the Oxygen network from a women-centric entertainment channel to a premiere destination for true crime. To view a montage of the work, please visit: http://www.vimeo.com/227149331 Intrigued? You can read more about the rebrand in this exclusive from The Hollywood Reporter. Brand New and STASH also covered the work.

Laundry Names James Sweigert as Managing Director

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, People News, Postproduction, Production, Promos, VFX, Visual Identities

Animation & design studio Laundry is excited to welcome James Sweigert as Managing Director. Sweigert, who brings extensive experience in marketing, brand strategy, design, and TV and film production, will spearhead business development at Laundry. Sweigert arrives at Laundry following a tenure as Executive Producer of TV & Streaming at mOcean. Other previous positions include Executive Producer/Partner at Nathaniel James, …

Nickelodeon Launches All-New On-Air Brand Refresh

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, Postproduction, Production

Nickelodeon, the number-one kids’ network with the top-rated kids’ shows on all TV, is pairing this year’s fun-filled slime-fest, the 2017 Kids’ Choice Awards, with the debut of an all-new brand refresh of its on-air and online look and feel—one that reflects the play, surprise and imagination in kids’ lives and delivers on the net’s mission to help make the …

Oishii Creative Teams Up With Major League Baseball For ‘The Pennant Chase’

Priya PR Network Branding, Promos, Sports

Major League Baseball (MLB) recently called on creative solutions company Oishii Creative to produce a graphics toolkit for its 2016 Postseason promotional campaign. Using the powerful track ‘Unstoppable’ from multi-platinum artist and songwriter Sia, Oishii wanted to bring the fans onto the field to experience the Postseason from the players’ perspective. Produced by MLB Network, the campaign features key moments from game …

Freeform’s Rebrand Lives Up to Its New Name

Priya PR Brand Strategy, Design, Network Branding

Before ABC Family became Freeform, they already had been working closely with creative agency Loyalkaspar in the early stages of the rebrand, when it was just freshening up the existing brand and not yet entirely convinced it was going to switch to a new name. The NYC and LA-based agency has been working with ABC Family on the evolution since …

Roger’s Drew Neujahr Talks Rebrands

Priya PR Brand Strategy, Network Branding

Roger’s Director of Business Development, Drew Neujahr, had the pleasure of contributing a guest column to postPerspective of five tips for embracing a rebrand. The L.A.-based mixed-media production studio specializing in motion design and animation recently completed the rebrand of TV Land and the launch of Canada’s Family Jr. network, so he has plenty of branding insight to share. Read the full story …