CNN Partners with Compadre for 2020 Election Package

Priya PR Design, Motion Graphics, Network Branding, News

For its 2020 election coverage, CNN recently turned to creative marketing agency Compadre to develop a promotional system that would simplify the election landscape for viewers, as well as the graphic tools for CNN’s internal teams to easily adapt and implement over the next 15 months.  The package premiered during the lead-up to the first Democratic debate and will continue …

Roger & Big Machine Merge Into Single Creative Studio

Priya PR Animation, Branded Content, Business, Design, Entertainment, Filmmaking, Network Branding, News, People News, Production, VFX

Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Roger Redesigns Global Brand Identity for Discovery

Priya PR Brand Strategy, Design, Entertainment, Network Branding, News, Visual Identities

Television network Discovery recently came to branding and design agency Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a fresh new identity that would cross platforms, languages, and continents, reaching over 220 countries around the world. To view the case study & sizzle reel: http://roger.tv/branding/discovery-2019-rebrand/ Creative Director Braden Wheeler breaks down …

Chuck Carey & Robert Blatchford Launch Compadre

Priya PR Brand Strategy, Branded Content, Business, Entertainment, Network Branding, News, People News, Visual Identities

Industry leaders Chuck Carey and Robert Blatchford have come together to launch Compadre, a creative marketing agency. Using strategy, design, storytelling, and technology, Compadre’s mission is to grow audiences, spark conversations, shape brands, and impact culture. Carey and Blatchford are good friends who have worked for different companies in the entertainment marketing industry for years, starting with Los Angeles-based Troika, …

Roger Turns History’s Stars Into Superheroes

Priya PR Animation, Entertainment, Network Branding, News

Los Angeles-based creative agency Roger has had a long and creatively productive relationship with A+E Network’s History. Their most recent work together shows off the fruit of that partnership via the “Unite” brand spot, which uses specific animation to create a tone and feel around History’s special set of reality characters. Check out PromaxBDA’s podcast interview with Creative Director Dane …

Trollbäck+Company Rebrands “NFL GameDay” With An Eye Toward Social & Mobile Audiences

Priya PR Animation, Apps, Brand Strategy, Design, Interactive, Mobile, Motion Graphics, Network Branding, News, Social Media, Visual Identities

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship “NFL GameDay” franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially …

Laundry + SYFY = 8 Original Animated Shorts!

Priya PR Animation, Design, Entertainment, Network Branding, News, VFX

Laundry ‘s been busy! The design, animation & creative agency recently created a series of original animated shorts celebrating the “SYFY25: Origin Stories,” a fan-centric podcast with host Adam Savage (“Mythbusters”). Conceived by SYFY , agency 72andSunny and its full-service production studio HECHO en 72, the films capture key moments from episodes in the 15-part series, featuring iconic creators in …

Laundry Rebrands MTV International Flanker Channels

Priya PR Animation, Design, Interactive, Mobile, Motion Graphics, Music, Network Branding, News, Visual Identities

MTV International’s Flanker Channels recently got a colorful new look, courtesy of animation & design studio Laundry. The cross-platform brand identity celebrates the ultimate music fan through a series of genre-inspired “party animal” characters that dance, shake and move to the DNA of each channel. Check out the profiles in PromaxBDA, Comm Arts, and Design TAXI.

Trollbäck+Company’s Comprehensive Rebrand of Oxygen Media to a Crime Network

Priya PR Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, Promos, Social Media, VFX, Visual Identities

Trollbäck+Company rebranded and repositioned the Oxygen network from a women-centric entertainment channel to a premiere destination for true crime. To view a montage of the work, please visit: http://www.vimeo.com/227149331 Intrigued? You can read more about the rebrand in this exclusive from The Hollywood Reporter. Brand New and STASH also covered the work.

Laundry Names James Sweigert as Managing Director

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, People News, Postproduction, Production, Promos, VFX, Visual Identities

Animation & design studio Laundry is excited to welcome James Sweigert as Managing Director. Sweigert, who brings extensive experience in marketing, brand strategy, design, and TV and film production, will spearhead business development at Laundry. Sweigert arrives at Laundry following a tenure as Executive Producer of TV & Streaming at mOcean. Other previous positions include Executive Producer/Partner at Nathaniel James, …