Trollbäck+Company’s Comprehensive Rebrand of Oxygen Media to a Crime Network

Priya PR Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, Promos, Social Media, VFX, Visual Identities

Trollbäck+Company rebranded and repositioned the Oxygen network from a women-centric entertainment channel to a premiere destination for true crime. To view a montage of the work, please visit: Intrigued? You can read more about the rebrand in this exclusive from The Hollywood Reporter. Brand New and STASH also covered the work.

Laundry Logo 2017

Laundry Names James Sweigert as Managing Director

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, People News, Postproduction, Production, Promos, VFX, Visual Identities

Animation & design studio Laundry is excited to welcome James Sweigert as Managing Director. Sweigert, who brings extensive experience in marketing, brand strategy, design, and TV and film production, will spearhead business development at Laundry. Sweigert arrives at Laundry following a tenure as Executive Producer of TV & Streaming at mOcean. Other previous positions include Executive Producer/Partner at Nathaniel James, …


Nickelodeon Launches All-New On-Air Brand Refresh

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, Postproduction, Production

Nickelodeon, the number-one kids’ network with the top-rated kids’ shows on all TV, is pairing this year’s fun-filled slime-fest, the 2017 Kids’ Choice Awards, with the debut of an all-new brand refresh of its on-air and online look and feel—one that reflects the play, surprise and imagination in kids’ lives and delivers on the net’s mission to help make the …


Oishii Creative Teams Up With Major League Baseball For ‘The Pennant Chase’

Priya PR Network Branding, Promos, Sports

Major League Baseball (MLB) recently called on creative solutions company Oishii Creative to produce a graphics toolkit for its 2016 Postseason promotional campaign. Using the powerful track ‘Unstoppable’ from multi-platinum artist and songwriter Sia, Oishii wanted to bring the fans onto the field to experience the Postseason from the players’ perspective. Produced by MLB Network, the campaign features key moments from game …


Freeform’s Rebrand Lives Up to Its New Name

Priya PR Brand Strategy, Design, Network Branding

Before ABC Family became Freeform, they already had been working closely with creative agency Loyalkaspar in the early stages of the rebrand, when it was just freshening up the existing brand and not yet entirely convinced it was going to switch to a new name. The NYC and LA-based agency has been working with ABC Family on the evolution since …


Roger’s Drew Neujahr Talks Rebrands

Priya PR Brand Strategy, Network Branding

Roger’s Director of Business Development, Drew Neujahr, had the pleasure of contributing a guest column to postPerspective of five tips for embracing a rebrand. The L.A.-based mixed-media production studio specializing in motion design and animation recently completed the rebrand of TV Land and the launch of Canada’s Family Jr. network, so he has plenty of branding insight to share. Read the full story …


King and Country Creates New On-Air Identity For Chiller

Priya PR Design, Motion Graphics, Network Branding, Promos

King and Country (K&C), a full-service, design-centric production company has created the new on-air identity for horror network Chiller. The visually arresting rebrand package emphasizes Chiller’s new mainstream horror/thriller content with the promise of compelling, high-quality entertainment – while still honoring the classic tagline, “Scary Good.” The goal for K&C was to create a dynamic, contemporary graphics toolkit that truly …

Roger Family

Roger Designs Family Jr. Brand with New Logo & On-Air Package

Priya PR Animation, Design, Network Branding

Creative production studio Roger has rebranded the new Canadian preschool network Family Jr., part of DHX Television’s suite of channels. The realigned network and its French-language counterpart, Télémagino, are geared towards children age’s two to five. Working closely with Family Jr.’s in-house creative team, Roger, led by Creative Director Rich Scurry, developed a comprehensive on-air brand strategy and look for …