Trollback + Company Creates Brand Package for YEAH! TV Launch

Priya PR Animation, Design, Interactive, Motion Graphics, Network Branding, News, Promos, Visual Identities

Ever wondered what really happens behind the scenes of some of your favorite cult classics? Trollback + Company (T+Co) created a cinematic branding package for YEAH! TV, AMC Networks’ newly-launched interactive streaming movie service. YEAH! lets die-hard fans watch their favorite titles, such as Blade Runner, Child’s Play, Clerks, and Pulp Fiction, in unrivaled detail: behind-the-scenes factoids, exclusive interviews, real-time quizzes …

Roger Welcomes Executive Producer Josh Libitsky

Priya PR Animation, Brand Strategy, Design, Motion Graphics, Network Branding, News, People News, Production, Promos, VFX, Visual Identities

2013 is the year of expansion for mixed-media production studio Roger, which welcomes Josh Libitsky as Executive Producer. The production industry veteran will combine forces with Owner/Creative Director Terence Lee and Head of Production Drew Neujahr to help grow the company’s live-action projects and advertising clientele. Most recently, Josh was Executive Producer at bi-coastal production company Stardust, where he worked …

Troika Gets Social with Lost Remote, Discusses CW Rebrand

Priya PR Entertainment, Network Branding, News, Social Media, Transmedia, Visual Identities

Troika has worked with The CW since it launched in 2006. Their most recent rebrand campaign for the network, “TV Now,” redefines the brand atmosphere. With the light-speed convergence of traditional and digital media, the second screen has emerged and the social generation is tuning in. Looking to maintain a connection with their loyal, youthful audience, The CW teamed up …

A Portrait of Troika on Adweek

Priya PR Entertainment, Network Branding, News, Sports, Transmedia, Visual Identities

Hollywood-based branding agency Troika has made a name for itself creating and defining visual identities for channels such as The CW, Fox, Disney Interactive, Discovery, and Starz. The company is now parlaying its talents heavily in the sports world (ESPN, EA Sports, Time Warner Cable SportsNet and Deportes). Adweek offered its readers a portrait of Troika, which uniquely sits at …