#ArtQuarantined: A Social Initiative to Inspire Creativity During Lockdown

Priya PR Creativity, News, Social Media

Life just isn’t the same as it was before Covid-19 swept across the globe. Everyone is hunkered down, isolated from families, friends, and places of work, wondering what’s next. ArtClassified has launched a social media initiative called #ArtQuarantined. The idea was simple: inspire peers and followers on social media to stay positive during this time of self-isolation – and create. …

Laundry Animates a KILZ Love Story About Paint and Primer

Priya PR Animation, Design, News

Design, animation and production studio Laundry recently animated a photoreal CG spot for KILZ® primer. The new campaign via ad agency Arcana Academy encourages younger do-it-yourselfers, particularly older Millennial or “Xennial” consumers, to use primer before they paint.  Set to REO Speedwagon’s early ‘80s hit, “Keep on Loving You,” the 30-second spot plays in the style of a romance film …

Laundry Partners With Liz Laine Reps For Midwest Representation

Priya PR Animation, Business, Design, News, Production

Design, animation and production studio Laundry has joined forces with Liz Laine Reps for Midwest commercial representation. Launched in 2005 by Partners/Executive Creative Directors PJ Richardson and Anthony Liu, Laundry is a Los Angeles- and San Francisco-based design, animation and live-action studio specializing in commercials, film, and digital content. Read more about their partnership in Reel 360, Production Hub, and …

Agency Dell Blue Welcomes Senior Creative Lead Editor Jason Uson

Priya PR Filmmaking, News, People News, Postproduction, Production

Dell Blue, the internal creative agency for Dell, has added Jason Uson as Senior Lead Creative Editor. An award-winning editor, he has worked on commercials, online content, films, and documentaries for such clients as Zales, Southwest Airlines, Nike, Budweiser, Walgreens, and Harpo Films. More recently, at Dell Blue, he cut a campaign for Alienware, directed by Tony Kaye. Uson is …

ArtClass Signs Director Shahana Khan

Priya PR Branded Content, Filmmaking, News, People News, Production, VFX

Bicoastal production company ArtClass has signed director Shahana Khan for commercials and branded content in the U.S. With a filmmaking background spanning live-action, creative direction and visual effects, Khan brings a multidisciplinary perspective to the director’s chair. Her recent credits include music videos for Kingdom, Maluca, Michah James and Poolside, which have garnered acclaim in Paper Magazine, Teen Vogue, Pitchfork and Jezebel. Khan’s …

Laundry Creates Retro Animations for TCM Guest Programming with Julie Andrews

Priya PR Animation, Design, Entertainment, News

Design, animation & production company Laundry recently collaborated with Turner Classic Movies (TCM) on animations for an interstitial program with actress Julie Andrews, who reflects on her Hollywood years and speaks about her new book, “Home Work: A Memoir of My Hollywood Years.” Several of Andrews’ most notable films, “Thoroughly Modern Millie,” “Victor/Victoria,” and “The Americanization of Emily,” as well …

Production & Post Boutique Destro Launches in LA

Priya PR Business, Filmmaking, News, People News, Postproduction, Production

Industry veterans Drew Neujahr, Sean McAllen, and Shane McAllen have partnered to form Destro, a live-action and post-production boutique based in Los Angeles. Destro has already developed and produced an original documentary series, “SEED,” which profiles artists and innovators across a range of disciplines. In addition, the team has recently worked on projects for Google, Nintendo, and Michelin. With the launch …

Dell Blue Creates Visceral Spot For Alienware

Priya PR Esports, Gaming, News, Technology

Dell Blue, the internal creative agency for Dell, recently created a :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional League of Legends player who currently plays for esports organization Team Liquid. In addition, …

REVERSE Signs Director Mike Matthews For US Representation

Priya PR News, People News, Production

Bicoastal production company REVERSE has signed Mike Matthews for U.S. representation. A commercial director with experience in food and performance, Matthews has directed for Asda, Bertolli, Coca-Cola, Laphroaig, Lipton, the BBC, and Woolworths Australia. He has also helmed a number of TV projects with chef Jamie Oliver. Read more in Ad Age, Shots, and Studio Daily!