Production & Post Boutique Destro Launches in LA

Priya PR Business, Filmmaking, News, People News, Postproduction, Production

Industry veterans Drew Neujahr, Sean McAllen, and Shane McAllen have partnered to form Destro, a live-action and post-production boutique based in Los Angeles. Destro has already developed and produced an original documentary series, “SEED,” which profiles artists and innovators across a range of disciplines. In addition, the team has recently worked on projects for Google, Nintendo, and Michelin. With the launch …

Dell Blue Creates Visceral Spot For Alienware

Priya PR Esports, Gaming, News, Technology

Dell Blue, the internal creative agency for Dell, recently created a :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional League of Legends player who currently plays for esports organization Team Liquid. In addition, …

REVERSE Signs Director Mike Matthews For US Representation

Priya PR News, People News, Production

Bicoastal production company REVERSE has signed Mike Matthews for U.S. representation. A commercial director with experience in food and performance, Matthews has directed for Asda, Bertolli, Coca-Cola, Laphroaig, Lipton, the BBC, and Woolworths Australia. He has also helmed a number of TV projects with chef Jamie Oliver. Read more in Ad Age, Shots, and Studio Daily!

CNN Partners with Compadre for 2020 Election Package

Priya PR Design, Motion Graphics, Network Branding, News

For its 2020 election coverage, CNN recently turned to creative marketing agency Compadre to develop a promotional system that would simplify the election landscape for viewers, as well as the graphic tools for CNN’s internal teams to easily adapt and implement over the next 15 months.  The package premiered during the lead-up to the first Democratic debate and will continue …

Special Olympics Athletes Design Original Logo for 2022 Special Olympics USA Games

Priya PR Animation, Design, News

Laundry recently partnered with Publicis Seattle to share the story of the 2022 Special Olympics USA Games logo, which was inspired by the designs of nine Special Olympics athletes. The creative process was captured in a mini-documentary by Academy Award-winning filmmaker Rayka Zehtabchi. Laundry contributed its design and animation talents to the animated logo reveal at the end of the piece. Working …

We Are Royale Creates Animated AR Mural for Artolution

Priya PR Animation, Apps, Fine Arts, News

We Are Royale recently partnered with community-based public art organization Artolution to create an animated AR mural featuring the artwork of 15 refugee children and teens from Central America. The project provided an educational and therapeutic experience for the children, who are clients of KIND (Kids in Need of Defense), a non-profit that provides pro-bono legal services to unaccompanied immigrant …

Roger & Big Machine Merge Into Single Creative Studio

Priya PR Animation, Branded Content, Business, Design, Entertainment, Filmmaking, Network Branding, News, People News, Production, VFX

Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Find Yours: And Company’s Mesmerizing 360 Brand Campaign for WEBTOON

Priya PR Animation, Apps, Brand Strategy, Entertainment, Mobile, News, Production, VFX

Creative agency And Company has created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast, directed by Matt Hoffman of HB Films, with visual effects provided by Electric …

Compadre Grows Its Team With New ECD, Director of Creative Strategy, and Head of Production

Priya PR Brand Strategy, Business, Entertainment, News, People News

On the heels of its recent launch, creative marketing agency Compadre has welcomed Executive Creative Director Curtis Doss and Director of Creative Strategy Mika Saulitis. An Emmy Award winner for his work on ESPN’s Monday Night Football, Doss previously served as Creative Director at design agency Big Block and creative services company BigStar, where he led entertainment marketing, sports branding, and …