Commercial Production Company CHROMISTA Launches

Priya PR Filmmaking, News, People News, Production

Academy Award-nominated director Darren Aronofsky has teamed up with executive producers Ted Robbins & Sandy Haddad to launch production company CHROMISTA. Rounding out the directorial roster are Kasra Farahani, Daniel Portrait of Kamp Grizzly, Xavier Mairesse (shortlisted for the AICP Show this year), and Walter May. Aronofsky’s longtime features producer Scott Franklin will serve as an executive producer. Shoot wrote a nice feature …

Trollback + Company Creates Brand Package for YEAH! TV Launch

Priya PR Animation, Design, Interactive, Motion Graphics, Network Branding, News, Promos, Visual Identities

Ever wondered what really happens behind the scenes of some of your favorite cult classics? Trollback + Company (T+Co) created a cinematic branding package for YEAH! TV, AMC Networks’ newly-launched interactive streaming movie service. YEAH! lets die-hard fans watch their favorite titles, such as Blade Runner, Child’s Play, Clerks, and Pulp Fiction, in unrivaled detail: behind-the-scenes factoids, exclusive interviews, real-time quizzes …

The Awards Keep Coming For Phoenix’s CCTV Promo

Priya PR Animation, Design, Entertainment, Events, Motion Graphics, News, Postproduction, Production, VFX

Phoenix Media Group‘s Biz Asia America promo for CCTV recently landed a few awards, including a Silver ADDY and a PromaxBDA Design nomination. This sweeping and artful promo takes a stylized journey through an immersive, re-imagined environment. Fostering a dialogue between Asia and the West, Phoenix created visuals that linked money and trade with human interaction. Check it out here: …

Shoot’s Next-Gen Filmmakers: Los Perez of The Cortez Brothers

Priya PR Events, Filmmaking, News, People News, Production

Congrats to The Cortez Brothers’ talented directing team Los Pérez (Tania Verduzco and Adrián Pérez), which has been selected as one of the 32 directors / directing teams to be honored at the SHOOT 2013 11th Annual New Directors Showcase on May 23rd in NYC. Check out their work here and see why they made the final cut!

GRworks’ “Pen to Paper” Surpasses Kickstarter Goal

Priya PR Animation, Events, News

Success! GRworks has surpassed its Kickstarter goal for its “Pen to Paper: My Imaginary Friend” children’s book, featuring stories by kids from non-profit writing center 826LA that are illustrated by professional artists from Pixar, Disney, DC Comics and Nickelodeon. I can’t wait to get my hands on a hard copy of the beautiful book! Check out the great plug we …

The Nation Takes Us To “Wonderland” In New Innovid Campaign

Priya PR Animation, Design, Motion Graphics, News, Postproduction, Production, VFX

“Create curiosity, deliver wonder, measure enchantment” is the tagline of the latest integrated campaign for Innovid, a leading provider of immersive video advertising. A key tenet of the Brands in Wonderland campaign is a CG-driven web video created by The Nation, which highlights Innovid’s capabilities and pays homage to Alice in Wonderland in a whimsical way. The Nation handled the …

Brand Launch Consultancy Finien Opens in Silicon Beach

Priya PR Brand Strategy, Design, Interactive, News, Visual Identities

Finien, a consultancy specializing in naming, identity and digital design for brand launches, has opened its doors in the heart of Silicon Beach (Los Angeles). Derived from the Latin word for “Compass,” Finien has evolved from branding and graphic design agency Geyrhalter & Company, which Finien Founder/Principal Fabian Geyrhalter founded in 2001. Read the full story here.

Oishii Creative Welcomes Sterling Hawkins & Luca Giannettoni

Priya PR Animation, Brand Strategy, Design, Entertainment, Interactive, News, People News, Production, Technology, VFX

Team Oishii Creative is expanding! The brand strategy & integrated creative agency has appointed Sterling Hawkins to the role of Consumer Experience & Business Development. He will work closely with President/Creative Director Ismael Obregon on brand strategy for business and entertainment clients, and bolstering the agency’s reach into new markets. Luca Giannettoni also comes on board as Creative Director and …

Roger Brings The Laughs For Lifetime TV Campaigns

Priya PR News, Production, Promos

Mixed-media production studio Roger recently created two image campaigns of epic proportions for Lifetime TV. Roger’s live-action work for “Preachers’ Daughters” — a brand-new reality series — comically presents the angst of teen parenting while the promo for the hugely popular “Dance Moms” takes an awesome spin on “Flashdance.” Just check out this photo: Led by Creative Director Terence Lee, …

Royale’s Dazzling “Kaleidoscope” For Nike Free 5.0

Priya PR News, Postproduction, Production, Sports

To help promote the new Nike Free 5.0s, Royale created art with the shoe itself, choreographing a hypnotic kaleidoscope of Nike’s brightly colored trainers. No CG here — the effects were created completely in-camera on the RED EPIC. To achieve this, Royale built special rigs; painstakingly positioning the sneakers to create multiple levels of reflections and patterns. The kaleidoscope effect …