We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …

Laundry Signs Reber Covington for West Coast Commercial Representation

Priya PR Animation, Branded Content, Business, Design, News, People News, Production, VFX

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. Co-founded by Brooke Covington and Rebecca Reber, the Reber Covington team is rounded out by Andrea Uzcategui-Levy, who brings experience in both the Los Angeles and San Francisco markets, where the firm has its two offices. During its time in business, Reber Covington has built …

Eric Zapakin Named Head of Production at We Are Royale

Priya PR News, People News

Eric Zapakin has been named Head of Production at Los Angeles- and Seattle-based creative agency We Are Royale, bringing more than a decade of production experience in branding and entertainment sports content and marketing. In his new role, he will work closely with We Are Royale Partner and Managing Director Jen Lucero, overseeing the company’s in-house production capabilities, including design, animation, …

We Are Royale Hires Executive Producer Rhys Demery

Priya PR Brand Strategy, Business, News, People News

Creative & digital agency We Are Royale (Royale) has hired Executive Producer Rhys Demery, who brings nearly 15 years of experience within brand, entertainment, and sports marketing. He’s worked with such clients as Intel, Jeep, Nike, Sony, Ubisoft, and EA Sports, and such traditional and OTT networks as NBC, FX, Hulu, and Amazon. Most recently, Demery was Executive Producer at Big …

Trollbäck+Company Rebrands “NFL GameDay” With An Eye Toward Social & Mobile Audiences

Priya PR Animation, Apps, Brand Strategy, Design, Interactive, Mobile, Motion Graphics, Network Branding, News, Social Media, Visual Identities

Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship “NFL GameDay” franchise, which offers passionate NFL fans more than 15 hours of analysis, league news, and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially …

UNHEARD/OF Adds Directors Chris Volckmann & Aaron Brown

Priya PR Animation, Design, Filmmaking, Interactive, Music Video, News, People News, Production, VFX

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown to its directorial roster. Volckmann has created content for such brands as Adidas, Groupon, Nike, Oculus, Chevy, and Amazon. Prior to that, he worked as a producer and executive producer at design studios including Superfad and We Are Royale. Brown has directed commercial work for such clients as Levi’s, Converse, …

Laundry + SYFY = 8 Original Animated Shorts!

Priya PR Animation, Design, Entertainment, Network Branding, News, VFX

Laundry ‘s been busy! The design, animation & creative agency recently created a series of original animated shorts celebrating the “SYFY25: Origin Stories,” a fan-centric podcast with host Adam Savage (“Mythbusters”). Conceived by SYFY , agency 72andSunny and its full-service production studio HECHO en 72, the films capture key moments from episodes in the 15-part series, featuring iconic creators in …

Alkemy X Welcomes Director Adam Bonke & Senior Editor Paul Bastin

Priya PR Animation, Design, Filmmaking, News, People News, Postproduction, Production

Creative content company Alkemy X has expanded its talent roster with the addition of Director Adam Bonke and Senior Editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having …

Laundry Adds Tobin Kirk As Executive Producer

Priya PR Business, News, People News

Design and animation studio Laundry has added Tobin Kirk as Executive Producer. Kirk brings nearly 20 years of experience spanning broadcast design, main title sequences, integrated content, traditional on-air spots, branded content, digital, and social. He previously held positions as Managing Executive Producer at Troika and Executive Producer at Blind. Throughout his career, he has worked with such clients as …

Heidi Netzley Joins We Are Royale as Director of Business Development

Priya PR Brand Strategy, Business, Entertainment, News, People News

Creative agency We Are Royale has hired Heidi Netzley as director of business development, where she’ll help the agency evolve its business development process, nurture existing client relationships, and cultivate its direct-to-brand vertical. Netzley’s enthusiasm, combined with her entertainment and network experience, makes her a perfect fit for the company—especially as brand and entertainment clients increasingly look to the agency …