Rhys Demery Joins loyalkaspar as Executive Producer in LA

Priya PR Design, News, People News

Branding and creative agency loyalkaspar has added Rhys Demery as Executive Producer. Joining the bi-coastal agency’s Los Angeles office, Demery brings well over a decade of production experience spanning broadcast design, integrated content, traditional on-air spots, branded content, digital and social. Navigating the world of entertainment and advertising, he has worked with a wide range of brands, from traditional networks to …

Mixtape Club Welcomes Sallie Moore and Eric Korte

Priya PR Design, News, People News

Integrated creative studio Mixtape Club has welcomed Sallie Moore as Executive Producer; Music, and Eric Korte as Head of Production; Music & Sound. The hires round out a company expansion that also includes doubling its studio space and merging with the composer’s collective Huma-Huma, which has become the Mixtape Club music department. The veteran duo will fill complementary roles, which Mixtape Club established in …

Durable Goods Targets Underage Drunk Driving in New Ad Council PSA

Priya PR News, Production

Production & branded content company Durable Goods recently completed “Party Foul,” a PSA warning teens of the dangers of drinking and driving on behalf of the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration. Working closely with ad agency Merkley + Partners, Durable Goods Director René Villar-Rios shot the spot entirely on iPhones to evoke …

Tinygiant’s Mark Nickelsburg Directs Tide’s “Wedding” Spec Spot

Priya PR News, Production

Tinygiant director Mark Nickelsburg recently directed “Wedding,” a spec spot for Tide To Go. Imbued with a sentiment of marriage equality and a strategic misdirect in terms of storyline, the lighthearted :30 spot delivers an endearing payoff after two grooms wearily encounter a virtuous Church Lady on their wedding day. The commercial went viral after Nickelsburg posted it on his …

loyalkaspar Wins PromaxBDA’s Global Excellence Agency of the Year

Priya PR Conferences, Design, News

Entertainment branding agency loyalkaspar took home top honors at PromaxBDA Awards ceremony as 2015 Global Excellence Agency of the Year. The award is given to one company annually for outstanding and creatively innovative work in entertainment branding. On top of the Agency of the Year honor, loyalkaspar also took home more awards than any other agency. The work honored includes …

Taking a Creative-First Approach Boosts World Famous’ Local Lore

Priya PR Business, Design, News, Production

SourceECreative took an in-depth look at Seattle-based production and design studio World Famous, calling them a company that “defies easy description” From the story: Being based in Seattle has its advantages for World Famous, beyond just the coffee. “It’s definitely affected the type of work we do and our creative approach,” Nay explains. “The tech companies and other clients based in …

loyalkaspar Takes CNN Back to “The Seventies”

Priya PR Animation, Design, Entertainment, Interactive, Motion Graphics, News, Photography, Postproduction, Production, Promos, Visual Identities

CNN recently tapped New York-based entertainment branding agency loyalkaspar to develop a multi-platform branding and marketing campaign for its new documentary series The Seventies, a follow up to last year’s CNN Original series The Sixties. Led by creative director Anna Minkkinen, loyalkaspar worked closely with CNN to create a series of promos and teasers, as well as key art and …

Tony Kadillak and Amanda Abraham Join loyalkaspar

Priya PR News, People News

Tony Kadillak and Amanda Abraham have joined entertainment branding and creative agency loyalkaspar as director of business development and associate director of business development, emerging media, the firm said Wednesday. Kadillak comes from Eyeball, where as an executive producer, he led business development. Abraham brings experience from the worlds of games, agencies and non-profits, where she developed mobile and social …

eyeball Rebrands Oxygen with New Logo, On-Air Package

Priya PR Design, Motion Graphics, Network Branding, News

Creative strategic design agency eyeball has rebranded Oxygen, helping to transition the network into a more vulnerable space, working on everything from the new logo to a new on-air graphics package, to digital and social elements. Above all, said eyeball Executive Creative Director TJ McCormick, they helped Oxygen adjust “the tone with which they communicated with their audience… We helped develop a system …