We Are Royale’s Brien Holman on the “New” Golden Age of Advertising

Priya PR Brand Strategy, News, People News, UI/UX

We Are Royale Partner/ECD Brien Holman recently penned this article on “Why Social Content is Paving the Way for a ‘New’ Golden Age of Advertising” for Little Black Book. In the in-depth piece, Brien highlights why building strategies with a social-first priority fosters a better relationship between consumers and the brands they follow.     Here are some 5 Quick …

Alkemy X’s Haunting “The Plastic Ocean” PSA for Sea Shepherd

Priya PR Animation, News

International non-profit marine conservation organization Sea Shepherd recently launched an awareness campaign to bring attention to the overwhelming plastic pollution of the ocean. Directed by Alkemy X‘s Geoff Bailey, “Stop The Plastic Ocean” is a fully CG-animated and heart-wrenching depiction of how plastic debris traumatically affects our marine wildlife, revealing that every year more than 1 million animals die from these man-made …

Roger Turns History’s Stars Into Superheroes

Priya PR Animation, Entertainment, Network Branding, News

Los Angeles-based creative agency Roger has had a long and creatively productive relationship with A+E Network’s History. Their most recent work together shows off the fruit of that partnership via the “Unite” brand spot, which uses specific animation to create a tone and feel around History’s special set of reality characters. Check out PromaxBDA’s podcast interview with Creative Director Dane …

Trollbäck+Company Creates Animated Film for MGM Resorts’ “Universal Love” Album

Priya PR Animation, Design, News

“Universal Love,” six new love songs by Bob Dylan, St. Vincent, Kesha and others, push past pop’s typical gender conventions and reimagine classic wedding songs for the LGBTQ community. Created in partnership with McCann for MGM Resorts, Trollbäck+Company created this animated film for the album: https://trollback.com/projects/mgm-resorts/ The campaign received attention in The NY Times, Rolling Stone, and Ad Age, among many others.

Left Field Labs CTO Eric Lee Featured in TechRepublic

Priya PR Business, News, Technology

Left Field Labs CTO Eric Lee was recently quoted in TechRepublic’s feature on “10 Things CTOs Wish Developers Knew About Tech and Business.” Some of his tips and insights tackle why wasted code is not wasted time; why you shouldn’t trust “magical” solutions; and why you shouldn’t put all your faith in frameworks. Read the full story here!

Alkemy X Adds Cheryl Bohn as Vice President, Business Development & Eve Ehrich as Executive Producer

Priya PR News, People News

Creative content company Alkemy X has hired Cheryl Bohn (left) as Vice President, Business Development, based in the company’s Philadelphia headquarters. In addition, the company has appointed Eve Ehrich (right) as Executive Producer in New York. Bohn joins Alkemy X following a successful 20-year career as an account manager at NFL Films. Her diverse background also includes positions at various …

Laundry Launches San Francisco Office Led by Managing Director Michael Bennett

Priya PR Animation, Design, News, People News

Design & animation studio Laundry has opened a new location in San Francisco, which will be led by industry veteran Michael Bennett as San Francisco Managing Director. He will work closely with Los Angeles Managing Director James Sweigert to ensure seamless integration of talent and capabilities between both offices. Bennett’s hiring reunites him with Laundry, where he spent five years …

We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …

Laundry Signs Reber Covington for West Coast Commercial Representation

Priya PR Animation, Branded Content, Business, Design, News, People News, Production, VFX

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. Co-founded by Brooke Covington and Rebecca Reber, the Reber Covington team is rounded out by Andrea Uzcategui-Levy, who brings experience in both the Los Angeles and San Francisco markets, where the firm has its two offices. During its time in business, Reber Covington has built …

Eric Zapakin Named Head of Production at We Are Royale

Priya PR News, People News

Eric Zapakin has been named Head of Production at Los Angeles- and Seattle-based creative agency We Are Royale, bringing more than a decade of production experience in branding and entertainment sports content and marketing. In his new role, he will work closely with We Are Royale Partner and Managing Director Jen Lucero, overseeing the company’s in-house production capabilities, including design, animation, …