Directors Matt and Mark Hoffman, EP John Beveridge Launch Production Company

Priya PR Business, Filmmaking, People News, Production

Directors Matt and Mark Hoffman have teamed with long-time producing partner John Beveridge to launch commercial production company Hoffman Bros. The opening of the shop comes on the heels of delivering two projects for Nike, including “Nike Free Anthem,” a :60 showcasing the barefoot-like flexibility of the Nike Free footwear line (featuring Serena Williams, Kyrie Irving, and Amari Cooper, among many other …

LightHouse Films Signs SuperPowers Reps for US East Coast Representation

Priya PR Business, People News, Production

NY-based full-service production company LightHouse Films has signed SuperPowers Reps Angelina Powers & K.C. Gulino for East Coast commercial representation. Led by Partner/EP Thibaut Estellon, LightHouse Films has created projects for a variety of clients, including ad agencies AMP, 360i, Assembly, Roberts + Langer, and Edelman Digital; and brands such as IKEA, Stella Artois, J&J, University of Phoenix, among others. …

postPerspective Chats with Wildchild Editor Richard Cooperman

Priya PR People News, Postproduction, Production

As a young man, Wildchild editor Richard Cooperman loved watching movies, so much so that he decided to study film at Toronto’s Ryerson University, where he focused on direction and shot composition. It wasn’t until he was interning at a post house, which housed a music video company, that he became fascinated with the creative process of editing. “Watching directors edit… I was …

Definition 6 Adds Diana Lochridge as EP & Creative Director of Entertainment Division

Priya PR Business, People News

Digital agency Definition 6 is pleased to welcome industry vet Diana Lochridge as Executive Producer/Creative Director of its Entertainment Division. She will play a pivotal role in enhancing the team’s hybrid model for integrating entertainment marketing with creative, social, and digital expertise. Lochridge joins Definition 6 on the heels of the agency being named as Social Agency of Record for …

King and Country Welcomes DJ Fox as Director of Business Development, Commercials

Priya PR Business, People News, Postproduction, Production

King and Country (K&C), a full-service, design-centric production company has added Danita Jo (DJ) Fox as Director of Business Development, Commercials. In her new role, Fox will work closely with K&C Partner/Executive Producer Jerry Torgerson to establish and maintain relationships with the company’s ad agency clients. She will also collaborate with K&C’s independent sales reps in different territories across the …

Rhys Demery Joins loyalkaspar as Executive Producer in LA

Priya PR Design, News, People News

Branding and creative agency loyalkaspar has added Rhys Demery as Executive Producer. Joining the bi-coastal agency’s Los Angeles office, Demery brings well over a decade of production experience spanning broadcast design, integrated content, traditional on-air spots, branded content, digital and social. Navigating the world of entertainment and advertising, he has worked with a wide range of brands, from traditional networks to …

Interstate Signs Directing Duo TOMAT

Priya PR People News, Photography, VFX

Award-winning directors’ group Interstate has signed Rio De Janeiro-based directing duo TOMAT for exclusive US representation. Comprised of Tomas Salles and Mateus Araujo, TOMAT brings a unique perspective to Interstate. With their combination of outrageous scenarios and visually compelling graphics, their sense of style and humour is inimitable. Equally adroit in live-action, cinematography, photography and CG, the duo is primed …

Mixtape Club Welcomes Sallie Moore and Eric Korte

Priya PR Design, News, People News

Integrated creative studio Mixtape Club has welcomed Sallie Moore as Executive Producer; Music, and Eric Korte as Head of Production; Music & Sound. The hires round out a company expansion that also includes doubling its studio space and merging with the composer’s collective Huma-Huma, which has become the Mixtape Club music department. The veteran duo will fill complementary roles, which Mixtape Club established in …

Laurent Barthelemy Merges Into Interstate

Priya PR Business, People News

Interstate, the new award-winning directors’ group founded by executive producer Danny Rosenbloom and director Yann Mabille, is pleased to welcome Laurent Barthelemy as a Partner/Director, where he will be represented exclusively for the US market. In the director’s chair, Barthelemy will leverage his performing arts roots to craft visually-driven emotional narratives for a range of projects. He will also provide …

Iron Claw Welcomes Brian Butcher As Executive Producer

Priya PR People News, Production, VFX

Production studio Iron Claw has hired Brian Butcher as Executive Producer. An Emmy-nominated producer with more than a decade of experience across a range of leading-edge media, Butcher will work closely with Founder/Executive Creative Director Sean Koriakin in building the company’s repertoire of work in commercials, main titles, video games, broadcast and experience design. “Brian has an amazing pedigree, having …