Find Yours: And Company’s Mesmerizing 360 Brand Campaign for WEBTOON

Priya PR Animation, Apps, Brand Strategy, Entertainment, Mobile, News, Production, VFX

Creative agency And Company has created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast, directed by Matt Hoffman of HB Films, with visual effects provided by Electric …

Laundry Welcomes Monica Reimold As Executive Producer

Priya PR Animation, Business, Design, News, People News, Production

Design-driven animation & production company Laundry has hired Monica Reimold as Executive Producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. Most recently, she was Executive Producer at creative design studio Ranger & Fox, where she …

REVERSE Signs Director Matthieu Mantovani For Exclusive US Representation

Priya PR Filmmaking, News, People News, Production

Bicoastal commercial production company REVERSE has signed Matthieu Mantovani to its directorial roster. Known for his ability to tell stories layered with sophistication and detailed visuals, the acclaimed French director has worked with world-renowned brands, such as Allianz, Volkswagen, Peugeot, Audi, Renault, Vodafone, and Orange, among others. Mantovani recently wrapped a campaign for Mercedes Benz, and is currently developing and …

Left Field Labs On Why VR & Immersive Tech Can Help Create Empathetic Connections

Priya PR Activations, Experience Design, News, Production, Technology, VFX

Left Field Labs ECD Shane Zucker and VR Lead Developer Justin Molinari recently penned a piece for Post Magazine about VR and immersive technology’s unique capabilities to create empathetic connections. Last year, Left Fields Labs and ad agency RK Venture used VR to tackle a topic that has a huge emotional tie-in — drunk driving — as part of the …

REVERSE’s Bradley Tangonan’s Short Doc “Kaholoʻaʻā” Featured in “The Atlantic Selects”

Priya PR Filmmaking, News, Production

The Atlantic featured “Kaholoʻaʻā,” a short documentary by REVERSE Director Bradley Tangonan in its “The Atlantic Selects” today. See the piece here. Upon discovering his lineage to the Hawaiian goddess Pele, Keoni Kaholoʻaʻā sets out on a path to fulfill his “kuleana,” or responsibility, as a native Hawaiʻian and as a park ranger at Hawaiʻi Volcanoes National Park. The doc …

REVERSE Director Johan Stahl Twists Heads In Newport Beach Film Festival Trailer

Priya PR Branded Content, Filmmaking, News, Production

When a young boy’s active imagination has real-life consequences…  Adweek recently featured The Newport Beach Film Festival trailer “Play: The Power of Ideas,” created by The Garage / Team Mazda & directed by Johan Stahl of REVERSE, whose short films and documentaries have garnered Sundance and Robert Awards (the Danish Oscars). The production team also featured an all-star cast that included award-winning feature director of photography …

Creative Director & Live-Action Director Reza Rasoli Joins Laundry

Priya PR Animation, Design, Fine Arts, News, People News, Production

Animation and production company Laundry has added Reza Rasoli as creative director and live-action director. Rasoli has previously been repped at companies including Pet Gorilla, Brand New School and Blind, and has collaborated with clients such as Google, IBM, HBO, Vans, Virgin America, and GE. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region. Rasoli was …

Alkemy X Welcomes Directors Robert Boocheck & Jordan Fein

Priya PR Animation, Filmmaking, News, People News, Production, VFX

Alkemy X has expanded its directorial roster with the additions of Robert Boocheck and Jordan Fein. Boocheck, who was most recently repped by Honor Society, launched his film career working for director Sam Raimi and has since shot campaigns for such brands as Google, State Farm, Toyota, and Ray-Ban, as well as the recent comedic “Sometimes, Naked Is Better” spots for Wonderful Pistachios. …

Chad Howitt Joins We Are Royale As Creative Director

Priya PR Design, News, People News, Production, VFX

Creative & digital agency We Are Royale (Royale) has welcomed Chad Howitt as Creative Director in its Los Angeles office. A versatile creative director and filmmaker, Howitt specializes in blending the worlds of narrative storytelling and visual effects. His client list includes notable brands such as VW, Honda, Marvel, Ubisoft, Under Armour, The Grammys, and Westin Hotels. Prior to freelancing at Royale …

We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …