REVERSE Signs Director Mike Matthews For US Representation

Priya PR News, People News, Production

Bicoastal production company REVERSE has signed Mike Matthews for U.S. representation. A commercial director with experience in food and performance, Matthews has directed for Asda, Bertolli, Coca-Cola, Laphroaig, Lipton, the BBC, and Woolworths Australia. He has also helmed a number of TV projects with chef Jamie Oliver. Read more in Ad Age, Shots, and Studio Daily!

Roger & Big Machine Merge Into Single Creative Studio

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Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Find Yours: And Company’s Mesmerizing 360 Brand Campaign for WEBTOON

Priya PR Animation, Apps, Brand Strategy, Entertainment, Mobile, News, Production, VFX

Creative agency And Company has created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast, directed by Matt Hoffman of HB Films, with visual effects provided by Electric …

Laundry Welcomes Monica Reimold As Executive Producer

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Design-driven animation & production company Laundry has hired Monica Reimold as Executive Producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. Most recently, she was Executive Producer at creative design studio Ranger & Fox, where she …

REVERSE Signs Director Matthieu Mantovani For Exclusive US Representation

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Bicoastal commercial production company REVERSE has signed Matthieu Mantovani to its directorial roster. Known for his ability to tell stories layered with sophistication and detailed visuals, the acclaimed French director has worked with world-renowned brands, such as Allianz, Volkswagen, Peugeot, Audi, Renault, Vodafone, and Orange, among others. Mantovani recently wrapped a campaign for Mercedes Benz, and is currently developing and …

Left Field Labs On Why VR & Immersive Tech Can Help Create Empathetic Connections

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Left Field Labs ECD Shane Zucker and VR Lead Developer Justin Molinari recently penned a piece for Post Magazine about VR and immersive technology’s unique capabilities to create empathetic connections. Last year, Left Fields Labs and ad agency RK Venture used VR to tackle a topic that has a huge emotional tie-in — drunk driving — as part of the …

REVERSE’s Bradley Tangonan’s Short Doc “Kaholoʻaʻā” Featured in “The Atlantic Selects”

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The Atlantic featured “Kaholoʻaʻā,” a short documentary by REVERSE Director Bradley Tangonan in its “The Atlantic Selects” today. See the piece here. Upon discovering his lineage to the Hawaiian goddess Pele, Keoni Kaholoʻaʻā sets out on a path to fulfill his “kuleana,” or responsibility, as a native Hawaiʻian and as a park ranger at Hawaiʻi Volcanoes National Park. The doc …

REVERSE Director Johan Stahl Twists Heads In Newport Beach Film Festival Trailer

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When a young boy’s active imagination has real-life consequences…  Adweek recently featured The Newport Beach Film Festival trailer “Play: The Power of Ideas,” created by The Garage / Team Mazda & directed by Johan Stahl of REVERSE, whose short films and documentaries have garnered Sundance and Robert Awards (the Danish Oscars). The production team also featured an all-star cast that included award-winning feature director of photography …

Creative Director & Live-Action Director Reza Rasoli Joins Laundry

Priya PR Animation, Design, Fine Arts, News, People News, Production

Animation and production company Laundry has added Reza Rasoli as creative director and live-action director. Rasoli has previously been repped at companies including Pet Gorilla, Brand New School and Blind, and has collaborated with clients such as Google, IBM, HBO, Vans, Virgin America, and GE. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region. Rasoli was …