Alkemy X Welcomes Directors Robert Boocheck & Jordan Fein

Priya PR Animation, Filmmaking, News, People News, Production, VFX

Alkemy X has expanded its directorial roster with the additions of Robert Boocheck and Jordan Fein. Boocheck, who was most recently repped by Honor Society, launched his film career working for director Sam Raimi and has since shot campaigns for such brands as Google, State Farm, Toyota, and Ray-Ban, as well as the recent comedic “Sometimes, Naked Is Better” spots for Wonderful Pistachios. …

Chad Howitt Joins We Are Royale As Creative Director

Priya PR Design, News, People News, Production, VFX

Creative & digital agency We Are Royale (Royale) has welcomed Chad Howitt as Creative Director in its Los Angeles office. A versatile creative director and filmmaker, Howitt specializes in blending the worlds of narrative storytelling and visual effects. His client list includes notable brands such as VW, Honda, Marvel, Ubisoft, Under Armour, The Grammys, and Westin Hotels. Prior to freelancing at Royale …

We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …

Laundry Signs Reber Covington for West Coast Commercial Representation

Priya PR Animation, Branded Content, Business, Design, News, People News, Production, VFX

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. Co-founded by Brooke Covington and Rebecca Reber, the Reber Covington team is rounded out by Andrea Uzcategui-Levy, who brings experience in both the Los Angeles and San Francisco markets, where the firm has its two offices. During its time in business, Reber Covington has built …

Alkemy X Produces Branded Makeover Series for Samsung’s “Reframe This Space”

Priya PR Branded Content, Filmmaking, Postproduction, Production

Creative content company Alkemy X recently partnered with ad agency Barbarian to produce “Reframe This Space,” a new branded series on YouTube that showcases The Frame by Samsung. Combining design with technology, Samsung’s latest TV transforms into a canvas for art when idle. In the four-part series, host Emily Henderson and her special guest influencers transform a greenhouse, barge, barn, …

UNHEARD/OF Adds Directors Chris Volckmann & Aaron Brown

Priya PR Animation, Design, Filmmaking, Interactive, Music Video, News, People News, Production, VFX

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown to its directorial roster. Volckmann has created content for such brands as Adidas, Groupon, Nike, Oculus, Chevy, and Amazon. Prior to that, he worked as a producer and executive producer at design studios including Superfad and We Are Royale. Brown has directed commercial work for such clients as Levi’s, Converse, …

Alkemy X Welcomes Director Adam Bonke & Senior Editor Paul Bastin

Priya PR Animation, Design, Filmmaking, News, People News, Postproduction, Production

Creative content company Alkemy X has expanded its talent roster with the addition of Director Adam Bonke and Senior Editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having …

Midnight Sherpa Retains Janice W. Summers For Business Development Efforts

Priya PR Animation, Business, Design, Entertainment, Motion Graphics, News, People News, Production, VFX

Creative studio Midnight Sherpa has retained veteran business development consultant Janice W. Summers to help lead its company growth and sales initiatives for television, OTT marketing, commercials, main titles, and direct-to-brand work. The partnership caps an exceptional year for Midnight Sherpa, which received “Best New Studios” honors from the Motion Awards, and won a Golden Trailer Award for its stunning …

Laundry Names James Sweigert as Managing Director

Priya PR Animation, Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, People News, Postproduction, Production, Promos, VFX, Visual Identities

Animation & design studio Laundry is excited to welcome James Sweigert as Managing Director. Sweigert, who brings extensive experience in marketing, brand strategy, design, and TV and film production, will spearhead business development at Laundry. Sweigert arrives at Laundry following a tenure as Executive Producer of TV & Streaming at mOcean. Other previous positions include Executive Producer/Partner at Nathaniel James, …

Alkemy X Signs Award-Winning Directing Collective Wefilm For U.S. Representation

Priya PR Filmmaking, News, People News, Production

Creative content company Alkemy X has added Amsterdam-based collective Wefilm to its directorial roster for U.S. representation. The multiple Cannes Lions winner is known for its pioneering work in advertising and unconventional approach to branded content for such clients as Google, Heineken, Vodafone, and Tesla. To date, Wefilm’s work has been shared more than 300 million times and won over …