Trollbäck+Company’s Comprehensive Rebrand of Oxygen Media to a Crime Network

Priya PR Brand Strategy, Design, Entertainment, Motion Graphics, Network Branding, News, Promos, Social Media, VFX, Visual Identities

Trollbäck+Company rebranded and repositioned the Oxygen network from a women-centric entertainment channel to a premiere destination for true crime. To view a montage of the work, please visit: http://www.vimeo.com/227149331 Intrigued? You can read more about the rebrand in this exclusive from The Hollywood Reporter. Brand New and STASH also covered the work.

Oishii Creative Celebrates Moms In New On-Air Spot For Sprout

Priya PR Production, Promos, Social Media

After a successful collaboration on Sprout’s 2015 Brand Refresh, creative solutions company Oishii Creativewas recently commissioned by the 24-hour preschool television network to create a new on-air :30 spot, “Mom Is Here,” that highlights its annual #MomIsHere campaign in support of moms everywhere. The spot begins with a sleeping mom being abruptly awakened by her young daughter yelling “Mom! Mom! …

eyeball Reacquaints NYC With A New Pop Icon: “MozArt”

Priya PR Animation, Apps, Brand Strategy, Design, Entertainment, Events, Interactive, Motion Graphics, Music, News, Postproduction, Promos, Social Media, Visual Identities

The larger-than-life personality of Wolfgang Amadeus Mozart has taken over the streets of New York City, and the airwaves of WQXR 105.9 FM, New York’s only classical music station, in a newly-launched integrated campaign created by eyeball. Using traditional advertising, street art, clever social media efforts, and humor, the campaign aims to make classical music accessible to everyone. Throughout November, …

Troika Gets Social with Lost Remote, Discusses CW Rebrand

Priya PR Entertainment, Network Branding, News, Social Media, Transmedia, Visual Identities

Troika has worked with The CW since it launched in 2006. Their most recent rebrand campaign for the network, “TV Now,” redefines the brand atmosphere. With the light-speed convergence of traditional and digital media, the second screen has emerged and the social generation is tuning in. Looking to maintain a connection with their loyal, youthful audience, The CW teamed up …