We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …

The Hoffman Bros. Get Improvising in Stylish Nike Spot

Priya PR Filmmaking, Music, Production, Sports

Commercial production company Hoffman Bros. recently conceived and produced a short film for Nike featuring Cleveland Cavaliers point guard Kyrie Irving and drummer Questlove of The Roots. Currently on-air and online, “Improv” (:60) is a cinematic mashup of basketball and jazz, as the dribbling Irving and the drumming Questlove exchange beats in a spectacular improv session that culminates in a …

Oishii Creative Teams Up With Major League Baseball For ‘The Pennant Chase’

Priya PR Network Branding, Promos, Sports

Major League Baseball (MLB) recently called on creative solutions company Oishii Creative to produce a graphics toolkit for its 2016 Postseason promotional campaign. Using the powerful track ‘Unstoppable’ from multi-platinum artist and songwriter Sia, Oishii wanted to bring the fans onto the field to experience the Postseason from the players’ perspective. Produced by MLB Network, the campaign features key moments from game …

Fox Sports Unleashes Dynamic “Young Guns” Campaign For The U.S. Open

Priya PR Production, Promos, Sports

Top-ranked PGA golfers Jordan Spieth, Rory McIlroy, and Rickie Fowler electrify the greens in a brand-new promo campaign for Fox Sports’ second-year coverage of the U.S. Open Championship, June 16-19, 2016. Fox Sports conceived and produced the enthralling campaign in collaboration with entertainment marketing agency mOcean. Led by creative director Eric Del Greco and produced by Lauren Counter, mOcean wrote, …

Ripcord Creative Creates Epic Super Bowl Open For CBS Sports

Priya PR Production, Promos, Sports

Ripcord Creative, a content production and post-production studio, recently worked with CBS Sports to create the celebrity-driven Game Open (or “Tease” as it’s known in the sports television industry) for Super Bowl 50. The promotional centerpiece of the pre-game broadcast, it highlighted the significance of the game not only to American culture, but also to the players who earned their …

Oishii Creative’s Kate Canada Obregon Talks Dynamic Sports Branding

Priya PR Brand Strategy, Sports

Oishii Creative’s chief strategy officer and co-founder Kate Canada Obregon has been on a winning streak with her take on sports marketing and event advertising this season. She wrote about what businesses can can learn from big-budget TV ads like the Super Bowl for Vox Creative, Why Helen Mirren Shined at the Super Bowl for Momentology and what marketers can learn about …

STATE Design Launches

Priya PR Animation, Design, Entertainment, Interactive, Network Branding, News, People News, Promos, Sports, VFX, Visual Identities

STATE Design, a boutique design & animation studio, has launched in Los Angeles. Founded by Creative Director Marcel Ziul and Executive Producer Joe Nash, the studio has already embarked on an animated graphics package for the NFL Network’s 2014 NFL Draft coverage, and an animated Brazilian-market spot for Ecological Corredor to coincide with the 2014 FIFA World Cup. Joe Nash …

Royale’s Dazzling “Kaleidoscope” For Nike Free 5.0

Priya PR News, Postproduction, Production, Sports

To help promote the new Nike Free 5.0s, Royale created art with the shoe itself, choreographing a hypnotic kaleidoscope of Nike’s brightly colored trainers. No CG here — the effects were created completely in-camera on the RED EPIC. To achieve this, Royale built special rigs; painstakingly positioning the sneakers to create multiple levels of reflections and patterns. The kaleidoscope effect …

A Portrait of Troika on Adweek

Priya PR Entertainment, Network Branding, News, Sports, Transmedia, Visual Identities

Hollywood-based branding agency Troika has made a name for itself creating and defining visual identities for channels such as The CW, Fox, Disney Interactive, Discovery, and Starz. The company is now parlaying its talents heavily in the sports world (ESPN, EA Sports, Time Warner Cable SportsNet and Deportes). Adweek offered its readers a portrait of Troika, which uniquely sits at …