Dell Blue Creates Visceral Spot For Alienware

Priya PR Esports, Gaming, News, Technology

Dell Blue, the internal creative agency for Dell, recently created a :60 spot for Alienware, a provider of premium gaming laptops and desktops. Centered around the tagline “Everything Counts,” the spot features a cast of real-life gamers headlined by Yiliang “Peter” Peng a.k.a. Doublelift, a professional League of Legends player who currently plays for esports organization Team Liquid. In addition, …

Retail Tech Leaders: Charged Retail Features INPHANTRY

Priya PR Brand Strategy, Design, Experience Design, News, Technology

INPHANTRY Co-Founders Kevin Lee and Derek Tran recently spoke with Charged Retail about the role of technology in the world of retail, and how AR, if done effectively, can be a powerful way to extend experiences beyond store walls and truly engage shoppers. “With the native capabilities of today’s smartphones, retailers and brands can allow consumers to ‘try on’ products …

Left Field Labs On Why VR & Immersive Tech Can Help Create Empathetic Connections

Priya PR Activations, Experience Design, News, Production, Technology, VFX

Left Field Labs ECD Shane Zucker and VR Lead Developer Justin Molinari recently penned a piece for Post Magazine about VR and immersive technology’s unique capabilities to create empathetic connections. Last year, Left Fields Labs and ad agency RK Venture used VR to tackle a topic that has a huge emotional tie-in — drunk driving — as part of the …

INPHANTRY Brings PUMA LQD CELL Origin Shoes To Life With Interactive AR App

Priya PR Apps, Experience Design, Interactive, Mobile, News, Technology

Experience design agency INPHANTRY recently developed an augmented reality app for global sports and apparel brand PUMA to help generate excitement around its new LQD CELL Origin shoe, which launched on April 4th. The app brings the LQD CELL Origin AR to life by recognizing the Origin shoe to unlock filters and add special effects to their sneaker photos and …

Female Disruptors: Left Field Labs CEO Sarah Mehler Featured In Authority Magazine

Priya PR Experience Design, People News, Technology

“Whether we’re just nudging the needle, or making radical change in the world, LFL looks at every project we take on through a ‘greater good’ lens. Our biggest ‘disruption’ is displacing greed and scarcity with service and abundance.” Sarah Mehler, Founder & CEO of creative agency Left Field Labs (LFL), was recently interviewed by Authority Magazine about her career and the …

Left Field Labs Adds ECD Yann Caloghiris & EVP of Business Development Ken Rivera

Priya PR Brand Strategy, Business, Design, Experience Design, News, People News, Technology

Digital agency Left Field Labs has added Yann Caloghiris as Executive Creative Director and Ken Rivera as Executive Vice President of Business Development. Most recently, Caloghiris was Digital Creative Director at global experiential agency Imagination, where he created digital content and experiences for Ford Motor Company and led research in customer emotional recognition, used for automotive product development and behavioral …

We Are Royale CD Loren Judah On How AR Will Alter Future Realities

Priya PR Branded Content, Business, Experience Design, News, Technology

In a series of articles for Little Black Book, We Are Royale Creative Director Loren Judah dives into AR, VR and MR (mixed reality) and how they will alter future realities. In Part 1, he introduces the idea of an alternate reality layered over our own. Our virtual space is merging with the physical environment and with it, a whole …

Left Field Labs CTO Eric Lee Featured in TechRepublic

Priya PR Business, News, Technology

Left Field Labs CTO Eric Lee was recently quoted in TechRepublic’s feature on “10 Things CTOs Wish Developers Knew About Tech and Business.” Some of his tips and insights tackle why wasted code is not wasted time; why you shouldn’t trust “magical” solutions; and why you shouldn’t put all your faith in frameworks. Read the full story here!