INPHANTRY Brings PUMA LQD CELL Origin Shoes To Life With Interactive AR App

Priya PR Apps, Experience Design, Interactive, Mobile, News, Technology

Experience design agency INPHANTRY recently developed an augmented reality app for global sports and apparel brand PUMA to help generate excitement around its new LQD CELL Origin shoe, which launched on April 4th. The app brings the LQD CELL Origin AR to life by recognizing the Origin shoe to unlock filters and add special effects to their sneaker photos and …

Female Disruptors: Left Field Labs CEO Sarah Mehler Featured In Authority Magazine

Priya PR Experience Design, People News, Technology

“Whether we’re just nudging the needle, or making radical change in the world, LFL looks at every project we take on through a ‘greater good’ lens. Our biggest ‘disruption’ is displacing greed and scarcity with service and abundance.” Sarah Mehler, Founder & CEO of creative agency Left Field Labs (LFL), was recently interviewed by Authority Magazine about her career and the …

Left Field Labs Adds ECD Yann Caloghiris & EVP of Business Development Ken Rivera

Priya PR Brand Strategy, Business, Design, Experience Design, News, People News, Technology

Digital agency Left Field Labs has added Yann Caloghiris as Executive Creative Director and Ken Rivera as Executive Vice President of Business Development. Most recently, Caloghiris was Digital Creative Director at global experiential agency Imagination, where he created digital content and experiences for Ford Motor Company and led research in customer emotional recognition, used for automotive product development and behavioral …

We Are Royale CD Loren Judah On How AR Will Alter Future Realities

Priya PR Branded Content, Business, Experience Design, News, Technology

In a series of articles for Little Black Book, We Are Royale Creative Director Loren Judah dives into AR, VR and MR (mixed reality) and how they will alter future realities. In Part 1, he introduces the idea of an alternate reality layered over our own. Our virtual space is merging with the physical environment and with it, a whole …

Left Field Labs CTO Eric Lee Featured in TechRepublic

Priya PR Business, News, Technology

Left Field Labs CTO Eric Lee was recently quoted in TechRepublic’s feature on “10 Things CTOs Wish Developers Knew About Tech and Business.” Some of his tips and insights tackle why wasted code is not wasted time; why you shouldn’t trust “magical” solutions; and why you shouldn’t put all your faith in frameworks. Read the full story here!

Left Field Labs’ Gray Bright Speaks on IoT Trends with LEDS Magazine

Priya PR Apps, Conferences, Experience Design, People News, Technology

Left Field Labs‘ Director of Business Development Gray Bright was recently interviewed by LEDS Magazine on his lifelong passion for taking things apart and creating products that don’t exist — as well as technology, creativity, collaboration, and the intersection of multiple industries at the Internet of Things (IoT). Gray will also present during The LED Show track on February 14th in Long Beach, CA. …

Midnight Sherpa Lands Motion Awards Top Honors & Golden Trailer Awards Nominations

Priya PR Animation, Design, Motion Graphics, News, Postproduction, Production, Technology, VFX, Visual Identities

Creative studio Midnight Sherpa recently landed Best New Studios honors from the Motion Awards. To be considered for this special category, the studio was nominated by the judges and voted on by the public. The three studios with the most votes were crowned winners. Continuing its winning streak, Midnight Sherpa was also nominated for three Golden Trailer Awards for its …

Iron Claw Creates 3D Trailer For MasterImage 3D

Priya PR Animation, Design, Motion Graphics, Technology

Production studio Iron Claw (www.ironclaw.com), here, created a new 3D theatrical trailer for MasterImage 3D, Inc., a provider of 3D technology for cinema and mobile devices. The piece is available to all MasterImage 3D theater customers, which includes over 8,000 screens in more than 100 countries. It will also be used at industry and trade events worldwide. MasterImage 3D approached …