Roger & Big Machine Merge Into Single Creative Studio

Priya PR Animation, Branded Content, Business, Design, Entertainment, Filmmaking, Network Branding, News, People News, Production, VFX

Creative agency Roger and full-service production company Big Machine have merged. Representing Roger in the business partnership is Terence Lee, creative director; Dane Macbeth, creative director; and Josh Libitsky, executive producer. Representing Big Machine is Steve Petersen, director; Ken Carlson, creative director; and Sean Owolo, business development. The Los Angeles-based studios will retain the Roger name and continue all operations …

Find Yours: And Company’s Mesmerizing 360 Brand Campaign for WEBTOON

Priya PR Animation, Apps, Brand Strategy, Entertainment, Mobile, News, Production, VFX

Creative agency And Company has created a 360 campaign for WEBTOON, the world’s largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast, directed by Matt Hoffman of HB Films, with visual effects provided by Electric …

Anne Gordon Returns to Hooligan as Director of Development

Priya PR Business, News, People News, Postproduction, VFX

Anne Gordon is no stranger to the Hooligan family. In fact, she was a founding partner when the company launched as Chinagraph 20 years ago.  Returning to Hooligan from Melbourne, Gordon will take on a multi-faceted role, managing new business, client relations, communications, and operations for the NYC-based creative post-production company.  In her short time since reuniting with Hooligan, Gordon …

Left Field Labs On Why VR & Immersive Tech Can Help Create Empathetic Connections

Priya PR Activations, Experience Design, News, Production, Technology, VFX

Left Field Labs ECD Shane Zucker and VR Lead Developer Justin Molinari recently penned a piece for Post Magazine about VR and immersive technology’s unique capabilities to create empathetic connections. Last year, Left Fields Labs and ad agency RK Venture used VR to tackle a topic that has a huge emotional tie-in — drunk driving — as part of the …

“Free Solo” Wins Oscar For Best Doc Feature

Priya PR Awards, Design, Filmmaking, Motion Graphics, VFX

Congrats to Directors Elizabeth Chai Vasarhelyi and Jimmy Chin, National Geographic, and our friends at BigStar for their “Free Solo” Oscar win for Best Documentary Feature! The film follows Alex Honnold as he becomes the first person to ever free solo climb Yosemite’s 3,000-foot-high El Capitan wall — with no ropes or safety gear. BigStar worked closely with the directors, creating the …

Alkemy X Welcomes Directors Robert Boocheck & Jordan Fein

Priya PR Animation, Filmmaking, News, People News, Production, VFX

Alkemy X has expanded its directorial roster with the additions of Robert Boocheck and Jordan Fein. Boocheck, who was most recently repped by Honor Society, launched his film career working for director Sam Raimi and has since shot campaigns for such brands as Google, State Farm, Toyota, and Ray-Ban, as well as the recent comedic “Sometimes, Naked Is Better” spots for Wonderful Pistachios. …

Gorgeous CG Spot for History’s “Mountain Men” from Roger

Priya PR Animation, Entertainment, VFX

Production & design studio Roger and the CG crew at Lunar Animation in the UK recently produced a CG promo for History’s “Mountain Men.” “Nature’s Thread” tells the story of how, when living in nature, everything is connected. The team created 3D handcrafted characters and environments made entirely of threaded materials, from yarn, cotton, and burlap. This is the latest …

Chad Howitt Joins We Are Royale As Creative Director

Priya PR Design, News, People News, Production, VFX

Creative & digital agency We Are Royale (Royale) has welcomed Chad Howitt as Creative Director in its Los Angeles office. A versatile creative director and filmmaker, Howitt specializes in blending the worlds of narrative storytelling and visual effects. His client list includes notable brands such as VW, Honda, Marvel, Ubisoft, Under Armour, The Grammys, and Westin Hotels. Prior to freelancing at Royale …

We Are Royale’s Gravity-Defying Film for Under Armour HOVR

Priya PR Animation, Design, Interactive, News, Production, Sports, VFX

Creative & digital agency We Are Royale recently partnered with Under Armour to create a hero film for the brand’s HOVR line of shoes featuring new proprietary foam technology. The connected “zero-gravity feel” shoes, which launched in stores and online on February 1st, also lets users track their runs via the updated MapMyRun app without having to charge third-party devices or …

Laundry Signs Reber Covington for West Coast Commercial Representation

Priya PR Animation, Branded Content, Business, Design, News, People News, Production, VFX

Design and animation studio Laundry has signed independent rep firm Reber Covington for West Coast commercial representation. Co-founded by Brooke Covington and Rebecca Reber, the Reber Covington team is rounded out by Andrea Uzcategui-Levy, who brings experience in both the Los Angeles and San Francisco markets, where the firm has its two offices. During its time in business, Reber Covington has built …