Troika Gets Social with Lost Remote, Discusses CW Rebrand

Priya PR Entertainment, Network Branding, News, Social Media, Transmedia, Visual Identities

Troika has worked with The CW since it launched in 2006. Their most recent rebrand campaign for the network, “TV Now,” redefines the brand atmosphere. With the light-speed convergence of traditional and digital media, the second screen has emerged and the social generation is tuning in. Looking to maintain a connection with their loyal, youthful audience, The CW teamed up …

A Portrait of Troika on Adweek

Priya PR Entertainment, Network Branding, News, Sports, Transmedia, Visual Identities

Hollywood-based branding agency Troika has made a name for itself creating and defining visual identities for channels such as The CW, Fox, Disney Interactive, Discovery, and Starz. The company is now parlaying its talents heavily in the sports world (ESPN, EA Sports, Time Warner Cable SportsNet and Deportes). Adweek offered its readers a portrait of Troika, which uniquely sits at …