The “me too” Movement, founded by Tarana Burke in 2006, has teamed up with Deutsch and a number of supporting agencies and production companies, including Steelhead, Hornet, Elastic, Psyop, and We Are Royale, to put the focus back on the survivors of sexual assault by offering them a platform to tell their stories. The spots feature powerful testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor.
To view the PSAs:
Terry Crews – https://youtu.be/cJ_SO6oxY_8
Emily Waters – https://youtu.be/-VXkZ5SbvSI
Daniela Contreras – https://youtu.be/wVleSaP2zqg
Anonymous – https://youtu.be/jHbHQeaIlB0
See the stories in Campaign, NY Times, Ad Age, and Digital Arts!