Digital Storytelling In A Built World: Apologue’s Latest Experiential Installations

Priya PR Brand Strategy, Experience Design, News, Technology

Experience design studio Apologue welcomes its third year in business with a new website, designed by Base Design, and experiential installations for clients including Lexus, Victoria’s Secret and Timberland. In addition, Free Agents is now representing Apologue’s Founder, Tali Krakowsky, as a creative digital mind:

An apologue is a story with a higher purpose, and the Studio infuses installations with purpose and significance – whether the goal is to entertain, educate or sell. Founded by Krakowsky in 2010, Apologue takes its inspiration from the discipline of architecture, by approaching digital media as another building material to creative digital storytelling in the built environment. By re-imagining the 20th century model of digital storytelling, Apologue is turning it into something that is ever-changing, non-linear, intelligent and potentially interactive.

Lexus’ 2013 Ride & Drive Event
Apologue built two media installations for Lexus that brings to life the brand’s primary performance stories of Amazing Innovation and Amazing Design. The first showcases the world’s first circular carbon fiber loom machine, developed by Lexus, to transcend the constraints of metal and other traditional materials. The second is a digital Wind Tunnel, which captures the spirit of speed and makes the invisible performance principles of aerodynamics both visible and interactive. The installations traveled through 11 cities around the United States this summer.
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Victoria’s Secret Flagship Store

For Victoria’s Secret Flagship London Store, Apologue created an in-store me­dia experience that captures the spirit of the brand. Krakowsky and her team developed an intelligent, centralized, digital media platform that supports five distinct digital canvases—the largest of which is three stories tall. The innovation lies in self-curating media interfaces that simultaneously feed unique Victoria’s Secret videos, photography and ambient content to both small and giant screens automatically.
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Timberland’s Store Of the Future

For Timberland’s new concept stores in England, Singapore and the U.S., Apologue imagined and designed an intelligent modular system, which seamlessly integrates into store fixtures while delivering updatable brand and product-related interactive experiences.
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Check out the recent press coverage on Creative Review and Little Black Book.