High-End Post Boutique TWELVE Launches

Priya PR News, People News, Postproduction

(L - R): Ed Rilli, Axel Ericson, Lez Rudge & Marcelo Gandola

(L – R): Ed Rilli, Axel Ericson, Lez Rudge & Marcelo Gandola

Award-winning colorist Lez Rudge and veteran production and postproduction executives Marcelo Gandola, Axel Ericson and Ed Rilli have joined forces to launch TWELVE, a high-end post boutique for the advertising, film and television industry. The announcement comes on the heels of several projects under the TWELVE banner, including campaigns for Jagermeister, Comcast, Maybelline, and the NY Rangers.

Gandola was most recently Chief Operations Officer at Harbor Picture Company. Other notable positions include: Executive Vice President at Hogarth; SVP of Creative Services at Deluxe Entertainment Services Group; VP of Operations at Company 3; and principal of Burst @ Creative Bubble, a digital audio and sound design company.

On the creative side, Rudge was formerly a colorist and partner at Nice Shoes, with clients such as Revlon, Avon, Canon, GE and Dewar’s, among countless others. Since 2015, Rudge has also been focusing on his directorial career. His most recent campaign for the NY Rangers and Madison Square Gardens — a concept-to-completion project via TWELVE — garnered more than 300,000 Facebook hits on its first day.

As part of a strategic alliance with Ericson and his team at Digital Arts, clients also have access to a suite of film and production services — editorial, mastering, finishing and audio mixing. Ericson, who brings 25 years of experience in film and television, also serves as Managing Partner of TWELVE.

Rilli was previously Head of Production at Nice Shoes for 17 years. His long list of agency clients includes Hill Holiday, Publicis, Grey, and Saatchi & Saatchi, and projects for Dunkin Donuts, NFL, Maybelline and Ford.

See the coverage in Adland, LBB, and Shoot.