Experience design agency
The app brings the LQD CELL Origin AR to life by recognizing the Origin shoe to unlock filters and add special effects to their sneaker photos and videos. The Fire Filter, the first of several filters that PUMA will roll out to coincide with new colorways, lets you see your new Origins in a visual blaze of glory.
Users can also explore the shoe — and the design and technology behind it — through the exploded shoe feature and play “LQDASH,” a fast-paced AR game that challenges a user’s agility for the chance to win a pair of limited-edition shoes.
Read more about the PUMA LQD CELL Origin AR app on Mobile Marketer!