INPHANTRY’s New Business Strategist Mikey Centrella recently shared his thoughts on the best brand experiences and activations at
Art Basel and Miami Art Week 2018.
Says Centrella: “Overwhelming as it were, I set out to discover which brands were making the biggest impact in the spirit of celebrating art and creativity with consumers at Art Basel. Some brands, such as Red Bull and Chivas Regal, doubled down on their presence this year, producing memorable brand activations and experiences in partnership with fellow brands and local businesses. After experiencing them both, first-hand, the anecdotal take-homes not only demonstrate the effectiveness of brand activations and experiences — our specialty at
You can read his full blog post here.