Laundry was recently commissioned by Graphika Manila to create the title sequence and branding for its 13th annual event. Managing Director James Sweigert also presented at the Philippines-based creativity conference.
Led by Laundry Partner/Executive Creative Director PJ Richardson, the concept behind the event poster, T-shirt design, and title sequence was inspired by the infinite loop of the creative process. The title sequence follows the narrative of how the act of creating can be lonely and dark at first; the light that you walk towards is sometimes attainable, but other times, it’s out of reach. Then through perseverance, you get there, only to start over again with the next challenge.
To view the title sequence, please visit: https://vimeo.com/315327680/a3ae4b74fc