Digital agency Left Field Labs has added Yann Caloghiris as Executive Creative Director and Ken Rivera as Executive Vice President of Business Development.
Most recently, Caloghiris was Digital Creative Director at global experiential agency Imagination, where he created digital content and experiences for Ford Motor Company and led research in customer emotional recognition, used for automotive product development and behavioral tracking in the context of large events. Over the course of his career, he has worked on integrated advertising, live marketing, broadcast, and print campaigns for such clients as Nokia, Sony Pictures, PepsiCo, Gillette, Rolls-Royce, New Balance, Polaroid, and Gordon Ramsay, among others.
Rivera was formerly EVP of Media & Client Partnerships at HYFN, where he was instrumental in its evolution into a full-service digital agency and multi-platform ad-tech company. His previous positions include VP of Partnerships & Digital Media at Machinima and VP of Global Sales & Partnership Marketing at Major League Gaming, which was acquired by Activision.