Left Field Labs On Why VR & Immersive Tech Can Help Create Empathetic Connections

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Left Field Labs ECD Shane Zucker and VR Lead Developer Justin Molinari recently penned a piece for Post Magazine about VR and immersive technology’s unique capabilities to create empathetic connections.

Last year, Left Fields Labs and ad agency RK Venture used VR to tackle a topic that has a huge emotional tie-in — drunk driving — as part of the New Mexico Department of Transportation’s ongoing ENDWI campaign. Bringing a real actor’s performance into a virtual experience was a game changer because of the emotional connection it creates. For ENDWI, the combination of rich immersion with compelling non-linear storytelling proved to affect the participants at a visceral level — with the goal of changing behavior further down the road.

Read the full piece here!