#ArtQuarantined: A Social Initiative to Inspire Creativity During Lockdown

Priya PR Creativity, News, Social Media

Life just isn’t the same as it was before Covid-19 swept across the globe. Everyone is hunkered down, isolated from families, friends, and places of work, wondering what’s next. ArtClassified has launched a social media initiative called #ArtQuarantined. The idea was simple: inspire peers and followers on social media to stay positive during this time of self-isolation – and create. …

Laundry Animates a KILZ Love Story About Paint and Primer

Priya PR Animation, Design, News

Design, animation and production studio Laundry recently animated a photoreal CG spot for KILZ® primer. The new campaign via ad agency Arcana Academy encourages younger do-it-yourselfers, particularly older Millennial or “Xennial” consumers, to use primer before they paint.  Set to REO Speedwagon’s early ‘80s hit, “Keep on Loving You,” the 30-second spot plays in the style of a romance film …

Nathaniel Howe Studios Moves PBS Brand Into The Future With New On-Air Look

Priya PR Brand Strategy, Design, Entertainment, Visual Identities

Nathaniel Howe Studios (NHS) recently partnered with PBS and global creative consultancy Lippincott to create a new on-air graphics package to coincide with the iconic American public broadcaster’s revitalized identity, which includes a refreshed logo, bolder color palette, and custom typeface. The new on-air look for PBS will roll out throughout 2020 as the network celebrates its 50th anniversary. Looking to …

ArtClass & ESPN CreativeWorks Capture Neighborly Dysfunction In State Farm’s ESPN Campaign

Priya PR Branded Content, Entertainment, Production, Sports

Bicoastal production company ArtClass and ESPN CreativeWorks collaborated on the production of “ESPN: The Neighborhood Presented by State Farm.” The series of co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN. The broadcast spots are the latest installments of the episodic-style campaign, which humorously riffs on reality TV with …

Laundry Partners With Liz Laine Reps For Midwest Representation

Priya PR Animation, Business, Design, News, Production

Design, animation and production studio Laundry has joined forces with Liz Laine Reps for Midwest commercial representation. Launched in 2005 by Partners/Executive Creative Directors PJ Richardson and Anthony Liu, Laundry is a Los Angeles- and San Francisco-based design, animation and live-action studio specializing in commercials, film, and digital content. Read more about their partnership in Reel 360, Production Hub, and …

Agency Dell Blue Welcomes Senior Creative Lead Editor Jason Uson

Priya PR Filmmaking, News, People News, Postproduction, Production

Dell Blue, the internal creative agency for Dell, has added Jason Uson as Senior Lead Creative Editor. An award-winning editor, he has worked on commercials, online content, films, and documentaries for such clients as Zales, Southwest Airlines, Nike, Budweiser, Walgreens, and Harpo Films. More recently, at Dell Blue, he cut a campaign for Alienware, directed by Tony Kaye. Uson is …

ArtClass Signs Director Shahana Khan

Priya PR Branded Content, Filmmaking, News, People News, Production, VFX

Bicoastal production company ArtClass has signed director Shahana Khan for commercials and branded content in the U.S. With a filmmaking background spanning live-action, creative direction and visual effects, Khan brings a multidisciplinary perspective to the director’s chair. Her recent credits include music videos for Kingdom, Maluca, Michah James and Poolside, which have garnered acclaim in Paper Magazine, Teen Vogue, Pitchfork and Jezebel. Khan’s …

Laundry Creates Retro Animations for TCM Guest Programming with Julie Andrews

Priya PR Animation, Design, Entertainment, News

Design, animation & production company Laundry recently collaborated with Turner Classic Movies (TCM) on animations for an interstitial program with actress Julie Andrews, who reflects on her Hollywood years and speaks about her new book, “Home Work: A Memoir of My Hollywood Years.” Several of Andrews’ most notable films, “Thoroughly Modern Millie,” “Victor/Victoria,” and “The Americanization of Emily,” as well …