Left Field Labs On Why VR & Immersive Tech Can Help Create Empathetic Connections

Priya PR Activations, Experience Design, News, Production, Technology, VFX

Left Field Labs ECD Shane Zucker and VR Lead Developer Justin Molinari recently penned a piece for Post Magazine about VR and immersive technology’s unique capabilities to create empathetic connections. Last year, Left Fields Labs and ad agency RK Venture used VR to tackle a topic that has a huge emotional tie-in — drunk driving — as part of the …

Chuck Carey & Robert Blatchford Launch Compadre

Priya PR Brand Strategy, Branded Content, Business, Entertainment, Network Branding, News, People News, Visual Identities

Industry leaders Chuck Carey and Robert Blatchford have come together to launch Compadre, a creative marketing agency. Using strategy, design, storytelling, and technology, Compadre’s mission is to grow audiences, spark conversations, shape brands, and impact culture. Carey and Blatchford are good friends who have worked for different companies in the entertainment marketing industry for years, starting with Los Angeles-based Troika, …

We Are Royale’s Brien Holman Featured In The Drum

Priya PR Brand Strategy, Branded Content, Content Marketing, Entertainment, News

We Are Royale‘s Partner/Executive Creative Director Brien Holman recently penned a piece on why the recent efforts around the adidas x Donald Glover collaboration were so successful at engaging unsuspecting (& lucky!) fans at Coachella. In addition to the stunt, adidas launched a set of short films featuring Glover and Mo’nique that were tangential to the act of selling shoes. Instead, the …

Laundry Partners With JWT Atlanta On Powerful “Moments of Impact” Digital Series For Marine Corps Recruiting Command

Priya PR Animation, News

Design-driven animation & production company Laundry recently partnered with J. Walter Thompson Atlanta to provide animation for “Battles Won: Moments of Impact,” a digital series for Marine Corps Recruiting Command. The shorts will also be shared via their social channels and YouTube channel. Featuring the real stories of three Marines, the “A Fight to Win” short films in the series …

REVERSE’s Bradley Tangonan’s Short Doc “Kaholoʻaʻā” Featured in “The Atlantic Selects”

Priya PR Filmmaking, News, Production

The Atlantic featured “Kaholoʻaʻā,” a short documentary by REVERSE Director Bradley Tangonan in its “The Atlantic Selects” today. See the piece here. Upon discovering his lineage to the Hawaiian goddess Pele, Keoni Kaholoʻaʻā sets out on a path to fulfill his “kuleana,” or responsibility, as a native Hawaiʻian and as a park ranger at Hawaiʻi Volcanoes National Park. The doc …

INPHANTRY Brings PUMA LQD CELL Origin Shoes To Life With Interactive AR App

Priya PR Apps, Experience Design, Interactive, Mobile, News, Technology

Experience design agency INPHANTRY recently developed an augmented reality app for global sports and apparel brand PUMA to help generate excitement around its new LQD CELL Origin shoe, which launched on April 4th. The app brings the LQD CELL Origin AR to life by recognizing the Origin shoe to unlock filters and add special effects to their sneaker photos and …

REVERSE Director Johan Stahl Twists Heads In Newport Beach Film Festival Trailer

Priya PR Branded Content, Filmmaking, News, Production

When a young boy’s active imagination has real-life consequences…  Adweek recently featured The Newport Beach Film Festival trailer “Play: The Power of Ideas,” created by The Garage / Team Mazda & directed by Johan Stahl of REVERSE, whose short films and documentaries have garnered Sundance and Robert Awards (the Danish Oscars). The production team also featured an all-star cast that included award-winning feature director of photography …

“Free Solo” Wins Oscar For Best Doc Feature

Priya PR Awards, Design, Filmmaking, Motion Graphics, VFX

Congrats to Directors Elizabeth Chai Vasarhelyi and Jimmy Chin, National Geographic, and our friends at BigStar for their “Free Solo” Oscar win for Best Documentary Feature! The film follows Alex Honnold as he becomes the first person to ever free solo climb Yosemite’s 3,000-foot-high El Capitan wall — with no ropes or safety gear. BigStar worked closely with the directors, creating the …

Creative Director & Live-Action Director Reza Rasoli Joins Laundry

Priya PR Animation, Design, Fine Arts, News, People News, Production

Animation and production company Laundry has added Reza Rasoli as creative director and live-action director. Rasoli has previously been repped at companies including Pet Gorilla, Brand New School and Blind, and has collaborated with clients such as Google, IBM, HBO, Vans, Virgin America, and GE. More recently, his anthem spot for UnityPoint Health aired during the Super Bowl in the Midwest region. Rasoli was …