It's Better Together with Voya

REVERSE, led by director Romain Quirot, produced a pair of cheerful spots for Voya Financial via BBDO Atlanta. Building on Voya’s belief that workplace benefits and retirement savings work better together, the spots feature real identical twins who walk and talk in perfect harmony. 

Now that you're invested, read more on Shots, where Quirot breaks down his vision for heightening the Voya brand world within its tradition of snappy walk-and-talks. He also discusses casting, where, as a father of twin girls himself, he knew that having real twins on set was the only way to convey the lighthearted vibe the story needed.