BigStar Soars with Iconic “Game of Thrones” Teaser

Priya PR Animation, Design, News, Postproduction, Production, Promos, VFX

The highly anticipated third season of “Game of Thrones” premieres on March 31st — and HBO tapped creative strategy and production company BigStar to create a promo teaser with the show’€™s iconic raven of Westeros ominously soaring through contemporary real-world environments. Featuring the theme “Their World Returns to Ours,” the “City Raven” promo hit more than 1.5 million views on …

Royale Raises $10K+ For Superstorm Sandy Relief Efforts

Priya PR Animation, Entertainment, Filmmaking, Interactive, VFX

Over the holidays, Royale launched an interactive holiday piece to help raise $10,000 for The American Red Cross Disaster Relief. All proceeds from the charity were donated in support of those affected by Superstorm Sandy. At the heart of Royale’s ambitious 25-day fundraising effort was “The Bell Ringer,” a delightfully humorous animated short about Edith, a sweet old lady who …

Post Magazine Gets in the Cockpit with COPILOT

Priya PR Music, News, Sound Design, Video Games

  For more than two decades, Post Magazine has been the entertainment industry’s go-to source for postproduction news and trends. For its Open House feature, Post recently took a behind-the-scenes look at COPILOT Strategic Music + Sound in New York. Founded in 2008 by Jason Menkes and Ravi Krishnaswami, the company specializes in music and sound design for advertising, TV, …

Troika Gets Social with Lost Remote, Discusses CW Rebrand

Priya PR Entertainment, Network Branding, News, Social Media, Transmedia, Visual Identities

Troika has worked with The CW since it launched in 2006. Their most recent rebrand campaign for the network, “TV Now,” redefines the brand atmosphere. With the light-speed convergence of traditional and digital media, the second screen has emerged and the social generation is tuning in. Looking to maintain a connection with their loyal, youthful audience, The CW teamed up …

A Portrait of Troika on Adweek

Priya PR Entertainment, Network Branding, News, Sports, Transmedia, Visual Identities

Hollywood-based branding agency Troika has made a name for itself creating and defining visual identities for channels such as The CW, Fox, Disney Interactive, Discovery, and Starz. The company is now parlaying its talents heavily in the sports world (ESPN, EA Sports, Time Warner Cable SportsNet and Deportes). Adweek offered its readers a portrait of Troika, which uniquely sits at …

FastCo.Create “Steps Up” for Trollbäck + Company’s Stop Motion App

Priya PR Animation, Apps, Entertainment, Filmmaking, News

With the influx of apps, gadgets, interactive technologies and ideas in this ever-evolving age of information, Fast Company keeps it all manageable, sharing only the best of the best. Trollbäck + Company‘s stop motion app “Step” represents just that. Robust, intuitive, creative, clean and simple are just a few words Fast Company uses to describe T+Co’s powerful filmmaking app. Needless …

Trollbäck + Company Designs a Tribute to Iceland for PopTech 2012

Priya PR Animation, Design, News, VFX

PopTech is a leading global organization for innovators of all fields to come together to expand the edge of change. Its renowned conferences provide a platform for sharing ideas and innovation across the silos of designers, technologists, artists, civic and social leaders, among many others. To kick off PopTech 2012 in Iceland, the organization turned to NY-based creative studio Trollbäck …