Royale’s Dazzling “Kaleidoscope” For Nike Free 5.0

Priya PR News, Postproduction, Production, Sports

To help promote the new Nike Free 5.0s, Royale created art with the shoe itself, choreographing a hypnotic kaleidoscope of Nike’s brightly colored trainers. No CG here — the effects were created completely in-camera on the RED EPIC. To achieve this, Royale built special rigs; painstakingly positioning the sneakers to create multiple levels of reflections and patterns. The kaleidoscope effect …

GARTNER Welcomes Director Terry Rietta

Priya PR Filmmaking, News, People News, Production

Bicoastal production company GARTNER recently welcomed award-winning director Terry Rietta to its roster. The signing represents the company’s ongoing commitment to offering agency clients and brands cutting-edge filmmaking and production talent across the traditional and digital advertising landscape. As a writer and director, Terry has made waves with award-winning commercials, branded content and short films. His marriage of rich visual …

Roger Welcomes Executive Producer Josh Libitsky

Priya PR Animation, Brand Strategy, Design, Motion Graphics, Network Branding, News, People News, Production, Promos, VFX, Visual Identities

2013 is the year of expansion for mixed-media production studio Roger, which welcomes Josh Libitsky as Executive Producer. The production industry veteran will combine forces with Owner/Creative Director Terence Lee and Head of Production Drew Neujahr to help grow the company’s live-action projects and advertising clientele. Most recently, Josh was Executive Producer at bi-coastal production company Stardust, where he worked …

RPA & King And Country Help Honda Fly High In New Civic Campaign

Priya PR Animation, News, Postproduction, Production, VFX

Production company King and Country (K&C) recently put its full-service capabilities in live-action direction, editorial, animation, CG and VFX on display in a new campaign for the 2013 Honda Civic, created via ad agency RPA. In the first spot, “More to Love,” the camera moves through the inside of the Civic as blue and white metallic mylar balloons inflate containing …

GRworks’ Ladies of Animation Show Bridges Creative Worlds

Priya PR Animation, Fine Arts, News

Animation professional Gennie Rim conceived GRworks in 2012 to bridge the gap between creativity in commercial animation and fine art. Curating shows at her gallery GRspace, located in downtown LA’s burgeoning arts district, Rim is culminating her creative vision. Her recent show, “Ladies of Animation,” showcased works across many arts disciplines, from painting to illustration to hand-made plush toys. Of …

BigStar Soars with Iconic “Game of Thrones” Teaser

Priya PR Animation, Design, News, Postproduction, Production, Promos, VFX

The highly anticipated third season of “Game of Thrones” premieres on March 31st — and HBO tapped creative strategy and production company BigStar to create a promo teaser with the show’€™s iconic raven of Westeros ominously soaring through contemporary real-world environments. Featuring the theme “Their World Returns to Ours,” the “City Raven” promo hit more than 1.5 million views on …

Royale Raises $10K+ For Superstorm Sandy Relief Efforts

Priya PR Animation, Entertainment, Filmmaking, Interactive, VFX

Over the holidays, Royale launched an interactive holiday piece to help raise $10,000 for The American Red Cross Disaster Relief. All proceeds from the charity were donated in support of those affected by Superstorm Sandy. At the heart of Royale’s ambitious 25-day fundraising effort was “The Bell Ringer,” a delightfully humorous animated short about Edith, a sweet old lady who …

Post Magazine Gets in the Cockpit with COPILOT

Priya PR Music, News, Sound Design, Video Games

  For more than two decades, Post Magazine has been the entertainment industry’s go-to source for postproduction news and trends. For its Open House feature, Post recently took a behind-the-scenes look at COPILOT Strategic Music + Sound in New York. Founded in 2008 by Jason Menkes and Ravi Krishnaswami, the company specializes in music and sound design for advertising, TV, …