The Nation Takes Us To “Wonderland” In New Innovid Campaign

Priya PR Animation, Design, Motion Graphics, News, Postproduction, Production, VFX

“Create curiosity, deliver wonder, measure enchantment” is the tagline of the latest integrated campaign for Innovid, a leading provider of immersive video advertising. A key tenet of the Brands in Wonderland campaign is a CG-driven web video created by The Nation, which highlights Innovid’s capabilities and pays homage to Alice in Wonderland in a whimsical way. The Nation handled the …

Brand Launch Consultancy Finien Opens in Silicon Beach

Priya PR Brand Strategy, Design, Interactive, News, Visual Identities

Finien, a consultancy specializing in naming, identity and digital design for brand launches, has opened its doors in the heart of Silicon Beach (Los Angeles). Derived from the Latin word for “Compass,” Finien has evolved from branding and graphic design agency Geyrhalter & Company, which Finien Founder/Principal Fabian Geyrhalter founded in 2001. Read the full story here.

Oishii Creative Welcomes Sterling Hawkins & Luca Giannettoni

Priya PR Animation, Brand Strategy, Design, Entertainment, Interactive, News, People News, Production, Technology, VFX

Team Oishii Creative is expanding! The brand strategy & integrated creative agency has appointed Sterling Hawkins to the role of Consumer Experience & Business Development. He will work closely with President/Creative Director Ismael Obregon on brand strategy for business and entertainment clients, and bolstering the agency’s reach into new markets. Luca Giannettoni also comes on board as Creative Director and …

Roger Brings The Laughs For Lifetime TV Campaigns

Priya PR News, Production, Promos

Mixed-media production studio Roger recently created two image campaigns of epic proportions for Lifetime TV. Roger’s live-action work for “Preachers’ Daughters” — a brand-new reality series — comically presents the angst of teen parenting while the promo for the hugely popular “Dance Moms” takes an awesome spin on “Flashdance.” Just check out this photo: Led by Creative Director Terence Lee, …

Royale’s Dazzling “Kaleidoscope” For Nike Free 5.0

Priya PR News, Postproduction, Production, Sports

To help promote the new Nike Free 5.0s, Royale created art with the shoe itself, choreographing a hypnotic kaleidoscope of Nike’s brightly colored trainers. No CG here — the effects were created completely in-camera on the RED EPIC. To achieve this, Royale built special rigs; painstakingly positioning the sneakers to create multiple levels of reflections and patterns. The kaleidoscope effect …

GARTNER Welcomes Director Terry Rietta

Priya PR Filmmaking, News, People News, Production

Bicoastal production company GARTNER recently welcomed award-winning director Terry Rietta to its roster. The signing represents the company’s ongoing commitment to offering agency clients and brands cutting-edge filmmaking and production talent across the traditional and digital advertising landscape. As a writer and director, Terry has made waves with award-winning commercials, branded content and short films. His marriage of rich visual …

Roger Welcomes Executive Producer Josh Libitsky

Priya PR Animation, Brand Strategy, Design, Motion Graphics, Network Branding, News, People News, Production, Promos, VFX, Visual Identities

2013 is the year of expansion for mixed-media production studio Roger, which welcomes Josh Libitsky as Executive Producer. The production industry veteran will combine forces with Owner/Creative Director Terence Lee and Head of Production Drew Neujahr to help grow the company’s live-action projects and advertising clientele. Most recently, Josh was Executive Producer at bi-coastal production company Stardust, where he worked …

RPA & King And Country Help Honda Fly High In New Civic Campaign

Priya PR Animation, News, Postproduction, Production, VFX

Production company King and Country (K&C) recently put its full-service capabilities in live-action direction, editorial, animation, CG and VFX on display in a new campaign for the 2013 Honda Civic, created via ad agency RPA. In the first spot, “More to Love,” the camera moves through the inside of the Civic as blue and white metallic mylar balloons inflate containing …

GRworks’ Ladies of Animation Show Bridges Creative Worlds

Priya PR Animation, Fine Arts, News

Animation professional Gennie Rim conceived GRworks in 2012 to bridge the gap between creativity in commercial animation and fine art. Curating shows at her gallery GRspace, located in downtown LA’s burgeoning arts district, Rim is culminating her creative vision. Her recent show, “Ladies of Animation,” showcased works across many arts disciplines, from painting to illustration to hand-made plush toys. Of …