Oishii Creative Designs Vibrant On-Air Package For Sprout Brand Refresh

Priya PR Animation, Brand Strategy, Motion Graphics, Music Video

Creative solutions company Oishii Creative recently contributed to the brand refresh of preschool television network Sprout, whose new brand identity is highlighted by the tagline, “Free to Grow,” with a vibrant on-air look that combines live-action and motion graphics. Oishii Creative produced more than 60 promotional elements for the network refresh, including live-action spots, lower thirds, bumpers, IDs, end pages, transitions and promo toolkits.

“Sprout and Oishii worked closely together to establish our new brand look and feel, showcasing just how vibrant our audience’s real world can be,” says Jennifer Giddens, VP of Marketing at Sprout. “Together, we brought Sprout’s vision for celebrating real kids and the possibilities that exist through learning by doing, cultivating their curiosity, and finding the extraordinary in the ordinary.”

Read more on Branding Source, Brief and Creative Cow and read Oishii’s Chief Strategy Officer/Co-Founder, Kate Canada Obregon’s, take on Modern Families in her guest column, also in Brief.