Over the holidays, Royale launched an interactive holiday piece to help raise $10,000 for The American Red Cross Disaster Relief. All proceeds from the charity were donated in support of those affected by Superstorm Sandy.
At the heart of Royale’s ambitious 25-day fundraising effort was “The Bell Ringer,” a delightfully humorous animated short about Edith, a sweet old lady who sets up shop on a busy street corner to raise money for charity.
She may be altruistic, but she’s kind of ruthless, too. For a good cause, of course!