mOcean Redefines Vegas Nightlife With Sultry Launch Campaign For Drai’s Beach Club • Nightclub

Priya PR Brand Strategy, Content Marketing, Design, Entertainment, Interactive, Motion Graphics, News, Visual Identities

This past Memorial Day weekend, Drai’s Beach Club • Nightclub opened in partnership with Caesars Entertainment with a vision to reinvent what a night out in Vegas should be. Drai’s Enterprises turned to creative agency of record mOcean to create a launch campaign that would capture the authenticity of fun and sophistication the unique nightclub will offer. Seamlessly integrated into …

loyalkaspar Joins The British Invasion For CNN

Priya PR Design, Interactive, News, Promos, Visual Identities

CNN recently tapped entertainment branding agency loyalkaspar to create a multi-platform marketing campaign for The Sixties: The British Invasion, a one-hour special about the landmark cultural event of The Beatles’ historic U.S. arrival on February 9, 1964, to perform live on The Ed Sullivan Show — to the tune of a record-setting 73 million TV viewers. Their success was quickly …

Digital Storytelling In A Built World: Apologue’s Latest Experiential Installations

Priya PR Brand Strategy, Experience Design, News, Technology

Experience design studio Apologue welcomes its third year in business with a new website, designed by Base Design, and experiential installations for clients including Lexus, Victoria’s Secret and Timberland. In addition, Free Agents is now representing Apologue’s Founder, Tali Krakowsky, as a creative digital mind: http://bit.ly/18qiMmw. An apologue is a story with a higher purpose, and the Studio infuses installations …

From Naming to Reality: How To Launch A Brand

Priya PR Brand Strategy, Design, Interactive, News, Visual Identities

FINIEN, a Los Angeles-based consultancy specializing in naming, identity and digital design for brand launches, released its first book, “How To Launch A Brand,” (Kindle download and paperback edition) today through Brandtro Publishing. This extremely useful tool provides guidance to startups and young entrepreneurs who want to build their brands the right way from the ground up — from defining …

PromaxBDA: The Conference 2013

Priya PR Brand Strategy, Conferences, Design, Entertainment, Events, Interactive, Network Branding, News, Promos, Technology, Visual Identities

The PromaxBDA: The Conference 2013 took place last week. Representatives from broadcast networks, creative agencies, design and digital studios, and other vendors from all corners of the world descended upon downtown Los Angeles. It was definitely a productive few days of networking, attending sessions and parties, connecting with clients, meeting new people, and being inspired by the immense creative talent …

iartists Celebrates One Year; Welcomes “The Connector” Sheima Hassanlou

Priya PR Animation, Apps, Brand Strategy, Design, Entertainment, Experience Design, Filmmaking, Interactive, Motion Graphics, News, People News, Postproduction, Production, Promos, Technology, Transmedia, VFX, Video Games, Visual Identities

iartists welcomes its first year in business by expanding with new agent Sheima Hassanlou and new clients: creative production company Shilo and digital behaviorists Modus Operandi across various disciplines including broadcast, advertising, digital and gaming. Co-founded in 2012 by Executive Producer Danixa Diaz, the international business development firm also adds Sheima Hassanlou as an associate agent to handle the West Coast …

Süperfad Seattle Alums Get A Royale Welcome

Priya PR Animation, Design, Entertainment, Interactive, Motion Graphics, News, People News, Postproduction, Production, VFX, Visual Identities

Integrated motion design & production studio Royale welcomes Executive Producer Chris Volckmann, Head of Digital Production Beck Henderer-Peña, and Senior Art Director Loren Judah. The three, formerly of Süperfad, will head Royale’s new Seattle, Washington location, and work closely with the Los Angeles office to create cohesive branding strategies for clients across broadcast, digital, print, and other media. AWN has …