Trollbäck + Company’s Animated Videos To Promote A Low-Carbon Economy

Priya PR Animation, Conferences, Design, Events, Motion Graphics, News, VFX

We Mean Business (partnering with the World Bank) is a coalition of organizations and companies focused on a low-carbon economy. They needed an easy way to communicate the problem and the solution for permanent carbon pricing change. Trollbäck + Company‘s solution was to create a minimal graphic language system built on color and iconography. This allowed them to tell a …

eyeball Reacquaints NYC With A New Pop Icon: “MozArt”

Priya PR Animation, Apps, Brand Strategy, Design, Entertainment, Events, Interactive, Motion Graphics, Music, News, Postproduction, Promos, Social Media, Visual Identities

The larger-than-life personality of Wolfgang Amadeus Mozart has taken over the streets of New York City, and the airwaves of WQXR 105.9 FM, New York’s only classical music station, in a newly-launched integrated campaign created by eyeball. Using traditional advertising, street art, clever social media efforts, and humor, the campaign aims to make classical music accessible to everyone. Throughout November, …

From Naming to Reality: How To Launch A Brand

Priya PR Brand Strategy, Design, Interactive, News, Visual Identities

FINIEN, a Los Angeles-based consultancy specializing in naming, identity and digital design for brand launches, released its first book, “How To Launch A Brand,” (Kindle download and paperback edition) today through Brandtro Publishing. This extremely useful tool provides guidance to startups and young entrepreneurs who want to build their brands the right way from the ground up — from defining …