Trollbäck + Company Stages Creative Journey for AICP Next Awards Show Open

Priya PR Animation, Conferences, Design, Interactive, Motion Graphics, News, VFX

For the second year in a row, the AICP asked Trollbäck + Company (T+Co) kick off their AICP Next Awards with a show open. T+Co created an immersive experience with seven screens including five LED cubes and a gigantic LED curtain surrounding the main projection screen. The result is a booming emotional ride through a graphic universe created with generative …

SXSW 2014 In (A Few) Photos

Priya PR Conferences, News, People News

My favorite highlights from the SXSW Interactive Conference this year: 1. Dr. Neil deGrasse Tyson’s Infectious Energy I was so over-the-moon inspired coming out of Dr. Tyson’s keynote — and challenged to see the world (and beyond) around me with the curiosity of a child. Here’s a great recap and article by Fredric Paul of Network World.       …

From the Mighty Jungle to the Digital Jungle: The Cortez Brothers Launch New Website

Priya PR Business, Design, Filmmaking, News, Production

Production and creative development company The Cortez Brothers recently launched a new website in collaboration with graphic design and illustration studio Eight Hour Day. Creating an engaging and seamlessly dynamic user-experience brought The Cortez Brothers President Bernadette Rivero back together with Eight Hour Day Creative Director/Partner Nathan Strandberg. The two drew heavily from their shared production experience shooting interactive documentaries …

Agency Post Profiles David Lai of Hello Design

Priya PR Brand Strategy, Design, Interactive, People News

I had the pleasure of working with David Lai and his team at Hello Design in 2010. They’re a group of brilliant creatives and designers creating interactive experiences and original content for the likes of Herman Miller, Tillamook Cheese, UCLA, Nike and Natural History Museum. Their core philosophy is “Do Good Work & Everything Else Happens” — which, while a …

Süperfad Seattle Alums Get A Royale Welcome

Priya PR Animation, Design, Entertainment, Interactive, Motion Graphics, News, People News, Postproduction, Production, VFX, Visual Identities

Integrated motion design & production studio Royale welcomes Executive Producer Chris Volckmann, Head of Digital Production Beck Henderer-Peña, and Senior Art Director Loren Judah. The three, formerly of Süperfad, will head Royale’s new Seattle, Washington location, and work closely with the Los Angeles office to create cohesive branding strategies for clients across broadcast, digital, print, and other media. AWN has …

Trollback + Company Creates Brand Package for YEAH! TV Launch

Priya PR Animation, Design, Interactive, Motion Graphics, Network Branding, News, Promos, Visual Identities

Ever wondered what really happens behind the scenes of some of your favorite cult classics? Trollback + Company (T+Co) created a cinematic branding package for YEAH! TV, AMC Networks’ newly-launched interactive streaming movie service. YEAH! lets die-hard fans watch their favorite titles, such as Blade Runner, Child’s Play, Clerks, and Pulp Fiction, in unrivaled detail: behind-the-scenes factoids, exclusive interviews, real-time quizzes …

Royale’s Dazzling “Kaleidoscope” For Nike Free 5.0

Priya PR News, Postproduction, Production, Sports

To help promote the new Nike Free 5.0s, Royale created art with the shoe itself, choreographing a hypnotic kaleidoscope of Nike’s brightly colored trainers. No CG here — the effects were created completely in-camera on the RED EPIC. To achieve this, Royale built special rigs; painstakingly positioning the sneakers to create multiple levels of reflections and patterns. The kaleidoscope effect …

Royale Raises $10K+ For Superstorm Sandy Relief Efforts

Priya PR Animation, Entertainment, Filmmaking, Interactive, VFX

Over the holidays, Royale launched an interactive holiday piece to help raise $10,000 for The American Red Cross Disaster Relief. All proceeds from the charity were donated in support of those affected by Superstorm Sandy. At the heart of Royale’s ambitious 25-day fundraising effort was “The Bell Ringer,” a delightfully humorous animated short about Edith, a sweet old lady who …