Roger Produces a New Look for TV Land to Target Younger Viewers

Priya PR Design, Network Branding

Los Angeles-based creative production studio Roger recently partnered with TV Land on a comprehensive rebrand, including a new logo and on-air look. The rebrand coincided with a major programming shift as the network launched a line-up of original content aimed at consumers in their 30s and 40s. “This is the network’s biggest brand shift in the last two decades, so it’s …

Oishii Reveals The New Face For New E! Series “Botched”

Priya PR Animation, Design, Entertainment, Motion Graphics, News, Photography, Postproduction, Visual Identities

E! recently partnered with creative agency Oishii Creative to create a fresh, current and edgy show package for its new plastic surgery reality series “Botched.” The show follows two plastic surgeons, Dr. Terry Dubrow (The Swan, Bridalplasty, Real Housewives of Orange County) and Dr. Paul Nassif (Dr. 90210, Real Housewives of Beverly Hills), as they attempt to fix cosmetic surgery …

Trollbäck + Company Helps Rebrand The Weather Channel

Priya PR Animation, Brand Strategy, Design, Motion Graphics, Network Branding, News, Postproduction, Promos, Visual Identities

Trollbäck + Company recently rebranded The Weather Channel as the world’s most immersive and knowledgeable source of information and inspiration. This marks the network’s first rebrand in 31 years. The strategic design agency was tasked with re-inventing the information design and creating a modern, exciting image for the network. All the communication, from maps and data visualization to the graphic …

eyeball Reacquaints NYC With A New Pop Icon: “MozArt”

Priya PR Animation, Apps, Brand Strategy, Design, Entertainment, Events, Interactive, Motion Graphics, Music, News, Postproduction, Promos, Social Media, Visual Identities

The larger-than-life personality of Wolfgang Amadeus Mozart has taken over the streets of New York City, and the airwaves of WQXR 105.9 FM, New York’s only classical music station, in a newly-launched integrated campaign created by eyeball. Using traditional advertising, street art, clever social media efforts, and humor, the campaign aims to make classical music accessible to everyone. Throughout November, …

BiG MACHiNE’s Ken Carlson on postPerspective

Priya PR Animation, Brand Strategy, Business, Design, Entertainment, Filmmaking, Motion Graphics, Network Branding, News, Postproduction, Production, Promos, VFX, Visual Identities

BiG MACHiNE Co-Founder/Creative Director Ken Carlson recently spoke with postPerspective about how taking chances and trying new things throughout his career ultimately inspired him to found the award-winning visual production company with Steve Petersen. Here’s the best answer from the interview (IMHO): ANY TIPS FOR OTHERS THINKING OF DOING THE SAME? If you’re lazy, unreliable and a hack, please become …

Trollbäck + Company’s Bold Show Open for AICP Next Awards

Priya PR Animation, Design, Events, Motion Graphics, Music, News

Strategic design agency Trollbäck + Company (T+Co) recently debuted a live multimedia show open for the 7th annual AICP Next Awards in New York City on June 6th, which will also screen in major cities throughout the U.S. during the 2013 AICP Awards Tour. Led by Executive Creative Director Jakob Trollbäck and Creative Director Brian Bowman, T+Co worked closely with …

“Mile…Mile & A Half” Documentary Makes Film Festival History

Priya PR Events, Filmmaking, Fine Arts, Music, News, Photography, Postproduction, Production, Travels

If you’re free this Saturday, June 1st, and in Santa Monica, CA, then try to check out the world premiere of Mile…Mile & A Half, a feature-length documentary by an LA-based collective of multimedia artists and outdoor enthusiasts called The Muir Project. The film follows the group as they hiked the entire John Muir Trail in July 2011 and brought …