Roger Produces a New Look for TV Land to Target Younger Viewers

Priya PR Design, Network Branding

Los Angeles-based creative production studio Roger recently partnered with TV Land on a comprehensive rebrand, including a new logo and on-air look. The rebrand coincided with a major programming shift as the network launched a line-up of original content aimed at consumers in their 30s and 40s. “This is the network’s biggest brand shift in the last two decades, so it’s …

Roger Helps Tease Release Of “Every. Simpsons. Ever.” On FXX

Priya PR Animation, Design, Entertainment, Motion Graphics, Network Branding, News, Postproduction, Promos, VFX, Visual Identities

FXX tapped mixed-media production studio Roger to contribute to the promo package for the launch of The Simpsons in cable syndication, which kicked off on August 21st with the 12-day “Every.Simpsons.Ever” marathon – the longest in television history. Featuring a variety of animated network IDs and teasers, Roger’s contribution to the FXX package whimsically transforms the FXX logo into iconic …

Roger & Constant Contact’s New Mixed-Media Campaign

Priya PR Animation, Apps, Business, Mobile, Motion Graphics, News, Postproduction, Production, VFX

Mixed-media production studio Roger recently partnered with Constant Contact on a new campaign for its online marketing toolkit for small businesses. Whether it’s a social media campaign or an email newsletter to kick-off a big sale, Constant Contact provides its users all the tools and free marketing advice they need to meet their goals, no matter how much they change. …

Roger’s Teaser Campaign for FX’s “Chozen”

Priya PR Animation, News, Promos, VFX

Mixed-media production studio Roger recently lent its animation and comedic chops to a launch teaser campaign for Chozen, the new animated series on FX, which premiered on January 13th. Bobby Moynihan, an SNL cast member, voices the title character, a gay white rapper who’s fresh out of prison and trying to reclaim his rightful position as the world’s best rap …

BuzzFeed Votes Roger’s “Dance Moms” Spot As Best Of 2013

Priya PR Animation, News, Production, Promos

What a way to end the year! For the second year running, Lifetime turned to Roger to create buzzworthy promos for its hit reality TV series “Dance Moms.” Last year, it was “Maniac,” inspired by the 80s favorite “Flashdance.” And in 2013, they brought us “Take On Abby,” a hilarious homage to A-Ha’s “Take On Me.” Which not only made …

Betty White Does Some Damage With Help From Roger & A Wrecking Ball

Priya PR Animation, Entertainment, News, Postproduction, Production, Promos, VFX

When Lifetime needed a trusted creative partner to turn around an epic promo with legendary actress & comedian Betty White, the network turned to mixed-media production studio Roger. Working closely with Aaron Goldman, Creative Director at Lifetime, Roger Executive Creative Director Terence Lee directed the one-day shoot with White to announce the move of her sketch comedy show “Off Their …

Associate Creative Director Ariel Costa Joins Roger

Priya PR Animation, Design, News, People News

LA-based mixed-media production studio Roger welcomes Associate Creative Director Ariel Costa, who ran his own motion graphics boutique, Studio Nitro, in São Paulo, Brazil, and also freelanced for design studios Lobo and Tendril. Costa’s first project via Roger recently debuted at the PromaxBDA Conference in Los Angeles. He directed the company’s submission for Videophonic, a session that invited leading commercial …

Cocktail Party Espionage: Roger’s Darkly Funny Promo For “Devious Maids”

Priya PR Filmmaking, News, Production, Promos, VFX

Roger recently created this live-action promo for the new Lifetime TV comedy-drama series “Devious Maids” from executive producer Eva Longoria and Marc Cherry, the creator of “Desperate Housewives.” Roger Creative Director Terry Lee co-directed the darkly humorous promo with Joe Nichols, Creative Director at A&E Networks/Lifetime TV, which visualizes the show’s premise: five ambitious Beverly Hills maids entangled in a …

Roger Brings The Laughs For Lifetime TV Campaigns

Priya PR News, Production, Promos

Mixed-media production studio Roger recently created two image campaigns of epic proportions for Lifetime TV. Roger’s live-action work for “Preachers’ Daughters” — a brand-new reality series — comically presents the angst of teen parenting while the promo for the hugely popular “Dance Moms” takes an awesome spin on “Flashdance.” Just check out this photo: Led by Creative Director Terence Lee, …