The Creative Struggle Is Real In Artifact Design’s 2016 AICP Atlanta Opener

Priya PR Animation, Conferences, Design, Filmmaking, Motion Graphics, Production

The Southeast Chapter of the Association of Independent Commercial Producers (AICP) commissioned Artifact Design to create the sponsor reel for the 2016 AICP Show in Atlanta. Marking its third consecutive opener for the annual celebration of advertising in moving media, Artifact Design delivered “Indecision,” a multimedia expo that humorously captures the turbulent brainstorming process of designers.

Narrated in the form of a dialogue, Artifact’s opener conveys a familiar duality in advertising — the creative power struggle between artist and client. Just as soon as one brilliant idea manifests, it is squandered by the next and so on until the constant indecision implodes.

Watch the reel and read more at CG News, AWN, Broadcast Beat, and Little Black Book.