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Trollbäck+Company Creates 2017 AICP Show Opening Titles

Priya PR Animation, Brand Strategy, Business, Conferences, Design, Entertainment, Filmmaking, Motion Graphics, Music, News, VFX, Visual Identities

170601_AICP2017_Open_18_0-18Trollbäck+Company recently created the 2017 AICP Show Opening Titles, which debuted on June 7th at The Museum of Modern Art (MoMA) in New York City. The animated piece unveiled the new AICP logo — its first in 45 years — which was designed by Brian Collins.

Led by Trollbäck+Company Creative Director Brian Bowman, the sequence takes the audience on a journey through a 3D world in which geometric shapes – cylinders, pyramids and triangles — form the new logo. Bowman also moderated “The Technology of Experience” panel.

Bringing together a long tradition of AICP involvement and the promotion of sustainability and social engagement, Jakob Trollbäck, Founder of Trollbäck+Company, also sat on the AICP’s recent “Marketing for Change” panel, which brought together a cross-section of leaders who partner with brands to find and amplify that voice.

Check out the coverage on Dexigner and Adweek’s Agency Spy.