We Are Royale’s Brien Holman on the “New” Golden Age of Advertising

Priya PR Brand Strategy, News, People News, UI/UX

We Are Royale Partner/ECD Brien Holman recently penned this article on “Why Social Content is Paving the Way for a ‘New’ Golden Age of Advertising” for Little Black Book.

In the in-depth piece, Brien highlights why building strategies with a social-first priority fosters a better relationship between consumers and the brands they follow.

 

 

Here are some 5 Quick Takeaways:

  1. Building brand strategies with a social-first priority fosters a better relationship between consumers and the brands they follow.
  2. As audiences are trained to demand and consume more, true engagement means delivering smarter, customized content across every platform.
  3. Creatives and storytellers should make social content not just entertaining, but intuitive to the human experience. So, create content that has a sense of immediacy and cultural relevance.
  4. Advertisements are no longer a singular story. Consider marketing strategies as an entire consumer journey of mini-stories that tell a larger branded narrative, and gives consumers the chance to attach their own experience to it.
  5. Reformatting content for Snapchat and Instagram is budget-friendly, but audiences will tune out. Brands need to start “future-proofing” the assets they create for content in partnership with creative studios.