Alkemy X Signs Award-Winning Directing Collective Wefilm For U.S. Representation

Creative content company Alkemy X has added Amsterdam-based collective Wefilm to its directorial roster for U.S. representation. The multiple Cannes Lions winner is known for its pioneering work in advertising and unconventional approach to branded content for such clients as Google, Heineken, Vodafone, and Tesla. To date, Wefilm’s work has been shared more than 300 million times and won over 120 international awards. The strategic alliance also bolsters Alkemy X's presence and production resources in the European market.Since opening in 2010, Co-Founders (and real-life brothers) Bas and Roel Welling, who serve as Executive Producer and Director, respectively, have built Wefilm’s roster around pioneering directors and creatives who are willing to embrace the power of genuine and emotional storytelling. Every Wefilm project benefits from the braintrust of all of its directors versus individual talents, which includes Joeri Holsheimer, Lennart Verstegen, Basha de Bruijn, Martijn de Jong, Joris Postema, and Beer ten Kate.Some of Wefilm’s most notable and shared work includes: Heineken’s “Go Places,” an unconventional HR campaign with a personality test for new job candidates; “Bonding Buffet,” a heart-warming holiday airport stunt for KLM Royal Dutch Airlines that received 52 million views; and “Rollercoaster” for ABN AMRO, a spot which garnered 68 million views by turning a boring home tour into a thrilling ride. Wefilm’s projects for both Heineken and KLM, as well as another spot for McDonald’s, were all in the running for a Cannes Lions this year.

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